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Frankfurt International Brand Focus : Bentley Motors

By Grace Cunningham   |  

Bentley Motors took the opportunity to unveil its SUV the Bentayga at Frankfurt International Motor Show 2015. With an all-new twin-turbocharged 6.0-litre W12 powertrain it is set to be the fastest and most powerful yet luxurious SUV in the world. The interior, handcrafted in Britain combines intricate metal,wood and leather detailing to set the standard for design.

Bentley maintain their luxurious feel within their new Bentayga Model.
The interior to the Bentley Bentayga features intricate metal, wood and leather detailing.

Joining the Bentayga, Bentley brought along the Continental GT Speed Convertible which along with exterior styling and three new paint colours available provides a more assertive presence for the  iconic GT. Upgrades in the luxurious cabin of the Continental range from styling to usability of the driving and steering instruments along with new technology further imprints it’s luxurious feel along with a significant power and torque increase to 590PS/720NM available across the entire Continental collection. Another member from the GT family joined the display with the Bentley Continental GT3 taking a break from the 2015 season.

The final model to grace the line up was the Mulsanne Speed, the fastest driving experience that Bentley provide. With an impressive 6¾-litre twin-turbo V8 engine the Mulsanne goes from 0-60 mph in 4.8 seconds with a top speed of 190mph.

Bentley showcase the Mulsanne Speed at the IAA 2015.
Bentley Mulsanne Speed also featured at the IAA.
Photograph: James Lipman +44 7803 885275

With it’s model line up complete Bentley also unveiled it’s latest innovation : The Inspirator, using a camera function with facial and emotion recognition software it measures customer facial expressions as they react to emotional and evocative imagery. These are interpreted by the app and the results are configured to create a bespoke Bentley for the customer.

Also featured on the display Bentley brought along The Bentley Collection featuring over 100 new items over six distinct collections.

You can find out more on all of the models and collections displayed on the Bentley website.