BMW celebrates world premiere of centennial edition BMW Individual 7 Series The Next 100 Years
The BMW Group have taken the wraps off the newest member of the BMW 7 Series range : The BMW Individual 7 Series THE NEXT 100 YEARS, of which just 100 edition will be built, which shared the limelight at it’s launch with the Montblanc for BMW Centennial Fountain Pen. The exclusive writing instrument has been co-designed by BMW and Montblanc and will be handed to every owner of the centennial BMW model.
In front of a selected audience, of whom were treated to an extraordinary presentation including an appearance from the Spellbound Contemporary Ballet company.
Karim Habib, Head of Design BMW Automobiles, and Zaim Kamal, Creative Director at Montblanc, both gave a stimulating talk focusing on latest design trends, precision craftsmanship and contemporary luxury, marked the highlight of the event.
The design talk was followed by an exclusive craftsmanship exhibition organised by BMW Individual and Maison Montblanc. During the workshop, a BMW leather expert and a calligraphy master from Montblanc demonstrated the intricate processes of hand-braided piping and the fine art of calligraphy, and offered the assembled guests an exclusive insight into the worlds of the two luxury purveyors. The audience members could see for themselves the deep passion for supreme quality, handcrafted perfection and contemporary luxury that forms a common bond between the two companies.
The collaboration got off to a very successful start in the autumn of 2015 with the “Montblanc for BMW” special collection, comprising a select range of leather ware articles and writing instruments inspired by the design of the new BMW 7 Series. Now, BMW and Montblanc have taken their flourishing partnership a step further with the jointly-designed Montblanc for BMW Centennial Fountain Pen.
The BMW Centenary ; The Next 100, was unveiled earlier this year by BMW.