BMW Connected Drive and Deezer announce partnership with Online Entertainment
BMW Connected Drive and Deezer, a leading on-demand audio and music streaming service have announced a new partnership with Online Entertainment, which enables drivers to enjoy direct access to music and spoken content from their vehicle, even without a smartphone. The vehicle’s built-in SIM card ensures an optimum connection to Deezer.
The account has no limit on either the number of tracks selected or the data volume required whilst also being accessible throughout France, Italy, the Netherlands, Spain and the UK with no additional charges, The instant a piece of music is selected via Online Entertainment, the download starts to the Navigation system Professional’s hard drive in the vehicle – in the case of albums, the following tracks are also stored directly on the hard drive, resulting in non-stop listening pleasure.
Deezer’s philosophy centres on discovering new music, and the recommendations from its editorial teams are intended to stimulate the desire to listen to music. Online Entertainment have combined with Deezer by not only opening up an enormous music library but also by suggesting additional music of a similar style to educate the driver to new artists, albums and songs. It can also browse the music services for albums or other music by the same artist for songs playing on DAB or FM radio and come up with suggestions to match the genre. This particular function is currently only available in the new BMW 7 Series, although it will gradually be extended to other models too.
The Online Entertainment system which is controlled by means of the easy-to-use iDrive system and the Control display, provides drivers the ability to have their favourite music at their fingertips.