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Bugatti and LuisaViaRoma announce exclusive collaboration

Ettore Bugatti unveil collaboration with LuisaViaRoma.

French luxury car brand Bugatti and LuisaViaRoma, one of the biggest international concept stores, have just signed an exclusive collaboration deal. Spanning from June 2016 and for the next two years, the Ettore Bugatti collection will be available to local and international clientèle both in the LuisaViaRoma store and on the website.

LuisaViaRoma will become the first place in Italy where shoppers can buy the clothing and accessories ranges of the Ettore Bugatti Collection, a lifestyle brand extension born in 2013 reflecting the spirit of the supercar firm.

With their unique style, flamboyant attitude, skilled workmanship and exquisite materials that make every piece look and feel extraordinary, the clothing and accessories in the autumn/winter 2016 collection will be the first to appear at LuisaViaRoma.The launch of this collaboration with LuisaViaRoma was celebrated with an exclusive special event on the installation “Bridge of Love” on the Arno during Pitti Uomo last week.