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Central London parking woes removed with innovative new app : Vallie.

Simplify central london parking woes with the all-new Vallie app.

Vallie, the UK’s first on-demand valet parking service, has launched across central London this week enabling drivers to forget about parking and simply drop off their cars at their destination of choice. After handing over their keys to a pre-checked Vallie driver, who will take their car to a pre-approved, secure car park, the customer can go about their day. The Vallie app updates customers on their car’s location throughout the parking experience and cars are returned to any chosen destination within 15 minutes.

Vallie uses a simple payment structure of either £5 per hour or £25 per day. The daily charge represents an average 20% savings based on the daily rates of NCP car parks in the same area[1]. The hourly charge is comparable to on-street parking in London; for example, the City of London charges £4.80 for one hour of parking on the street.

Vallie was founded by Nash Islam, a serial entrepreneur and angel investor, previously head of mobile operations at Google, together with Oxford graduate Robin Doble, formerly a trader at Barclays and founder of app-based car-washing service GoWashMyCar. The pair came up with the idea because they found parking in London so difficult. Prior to Vallie, it has taken on average 20 minutes in London (6 minutes, 45 seconds across the UK) to find a parking spot, and the average motorist in the UK wastes 106 days of their life looking for parking.

All Vallie drivers are highly qualified and hired following stringent interviews, a driving test and background checks. Vallie drivers are insured for up to £100,000 damage on the car and up to £10 million third-party liability while driving. All cars are parked in reputable commercial car parks with CCTV and secure barriers.

As well as on-demand parking via the Vallie app, Vallie now offers advanced booking via, and a suite of additional services, including MOT checks, electric charging, petrol refills, screenwash refills and car washes, all of which the co-founders say are increasingly in demand.

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