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DS 7 Crossback Louvre
Image Credit: Laurent Nivalle for DS Automobiles

DS 7 Crossback Louvre revealed: Car and culture in perfect harmony

By Lisa Curtiss on 11th February 2021

DS Automobiles has revealed its new DS 7 Crossback Louvre, a limited-edition model created in collaboration with Le Louvre museum in Paris. Featuring unique design enhancements and the ability to access over 180 significant works of art through its 12-inch infotainment screen, this exclusive model embraces the exceptional Parisian heritage that makes both DS Automobiles and Le Louvre so distinguishable.

Since its inception in 2015, DS Automobiles has been a patron of Le Louvre museum, which has been a fixture of French culture since 1793. Housing more than 35,000 works of art, including Leonardo da Vinci’s famous Mona Lisa, the museum shares with DS Automobiles its values of quality, expertise and French luxury savoir-faire that continue to place Paris in the spotlight on the world stage.

This shared love of art and culture is taken to its natural conclusion in the elegant DS 7 Crossback Louvre in which DS Automobiles’ ‘art of travel’ becomes ‘art in travel’. Thanks to the unique ‘A Day at the Louvre’ feature, occupants can discover some of Le Louvre museum’s most beautiful and important works of art. Using its high-definition 12-inch central infotainment touchscreen as a canvas, the model has access to 182 paintings, portraits and sculptures from the museum’s world class collection.

DS 7 Crossback Louvre

Using either a search engine function or by allowing the system to suggest a new piece each day, DS 7 Crossback Louvre introduces owners to important works from every collection and gallery that have been specially selected by teams from both Le Louvre museum and DS Automobiles. Among the inspiring works available are the portrait of the Mona Lisa by Leonardo da Vinci, The Wedding at Cana by Véronèse and The Winged Victory of Samothrace. Each piece is brought to life by an accompanying four-minute podcast that reveals its history and secrets.

The DS 7 Crossback Louvre is available in three colours: Ink Blue, Perla Nera Black and Platinum Grey. The model’s exterior features exclusive Louvre badging on the bonnet, front wings and tailgate that reflects the iconic shape of the Leoh Ming Pei-designed Louvre Pyramid. The same iconic shape is repeated in the door mirror housings, where the signature Pyramid pattern has been created by DS Automobiles artisans using cutting edge laser etching techniques.

DS 7 Crossback Louvre

Elegant gloss black trim is used on the DS wings that surround the front grille, window surrounds and roof bars, plus it frames the LED tail lamps. There is also a unique Alexandria design for the 20-inch diamond cut alloy wheels.

The cabin reinforces the passion for culture and the art of travel, plus highlights the attention to detail that is at the heart of DS Automobiles’ philosophy. The luxurious interior is enhanced by numerous design details, such as the pyramid shaped stainless steel air vent controllers that were created using cutting edge 3D imaging. The pyramid theme features again on the dashboard and is also embossed in the Nappa leather covering of the lidded centre console storage compartment.

The DS 7 Crossback Louvre is available with a PureTech 225 petrol engine, combined with eight-speed automatic transmission and delivering a turbo charged 225PS, WLTP fuel economy of up to 39.8mpg and CO2 as low as 167g/km.

DS 7 Crossback Louvre

Every customer who purchases one of these special models will receive a Friends of the Louvre card that guarantees unlimited admission for one year to the Louvre museum’s permanent collections and temporary exhibitions, alongside the Musée national Eugène-Delacroix.

Priority access to the Louvre museum is also offered through the passage Richelieu, with one free entry for a companion, plus free entry to the Gallery of Time at the Louvre Lens and the Louvre Abu Dhabi and other offers in more than a hundred other museums for a year.

For further details, visit:

All images used in this article credit: Laurent Nivalle for DS Automobiles