Infiniti embrace the art of Motoring at London Art Fair 2016
Contemporary artist Rachel Ducker, renowned for her wired lifelike sculptures, has dressed an Infiniti Q30 up in her own unique way as part of the London Art Fair for 2016, located at the Islington’s Business Design Centre.
Incorporating over an impressive 48,000 copper tacks (individually glued too!) to the Q30 exterior the curvaceous structure and flowing shoulder lines are accentuated and enhance it’s expression of movement. Rachel has then added one of her human like figures leaning out of the Q30 window with the impression of the wind blowing through her hair.
The finished sculptured Q30 will be revealed at the entrance to the show during the first Press and VIP day of the London Art Fair otoday by Rachel Ducker herself and will remain on display through the public days from 20th -24th January.
In addition to Rachel’s Q30, Infiniti will also have, for the first time, a display stand alongside the show’s Photo50 area, exhibiting photographic artwork taken by several social media influencers during a recent test drive of the Q30 in Lisbon. The Infiniti stand (S6) can be located on Gallery Level 2 of London Art Fair 2016, adjacent to its curated Photo50 exhibition.
Throughout the week, specially invited VIP guests of the Fair and its exhibiting galleries are provided with a chauffeur driven Infiniti to deliver them to and from the venue in premium style.