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Mercedes-Benz to present the Dream Car Collection at the 2016 Geneva Motor Show.

Mercedes-Benz to present its Dream Car Collection at the Geneva Motor Show

By Grace Cunningham on 22nd February 2016

Launching into the 2016 open-air season, Mercedes-Benz will present its Dream Car Collection by unveiling new roadster and cabriolet models at the Geneva Motor Show.

One highlight is set to be the world premiere of the new C-Class Cabriolet; with its classic soft top it is an attractive entry-level model in the range of Mercedes dream cars, with all-season open-air driving enjoyment included as standard. Further hints of the approaching spring season include the new SL and the SLC, both celebrating their European premieres, as well as the Mercedes-AMG S 63 Cabriolet Edition 130 to commemorate the invention of the automobile 130 years ago.

The smartfortwo cabrio has now become even more exclusive: in the shape of the new limited-edition smart fortwo cabrio BRABUS edition, which is likewise celebrating its world premiere in Geneva. The new Mercedes-AMG C 43 4MATIC Coupé is the latest sporty model to join the C-Class family. Also being exhibited for the first time in Europe is the new E-Class. The V-Class range is introducing the EXCLUSIVE line, which enables the MPV to impress with a particularly high level of equipment. Now that’s what you call a line-up.

Visitors to the Geneva Motor Show will be able to experience the “Mercedes-Benz Dream Car Collection” in a fascinating “Silver Flow” ambience: a dynamically shaped, free-floating, large-scale sculpture consisting of silver slats creates the perfect setting for the new Mercedes models. The technically sculptural Silver Flow appears to float weightlessly above the large show stand covering 3120 square metres and combines with the central media space to form the stage area for the presentation of the numerous premieres.

Innovation topics are presented opposite the main stage with interactive stations at the centre of the show stand. The “E-Mobility” area presents an impressive range of electric vehicles including the plug-in hybrid models of the E-Class, the GLE and the GLC as well as the purely electric B-Class, while the highlight of the Mercedes-Benz hybrid initiative is a reigning world champion: the Mercedes-AMG Petronas F1 W06 Hybrid racing car.

The dynamic shape of the Silver Flow guides visitors behind the main stage to Mercedes-AMG and Mercedes me – the new service brand from Mercedes-Benz. In a separate area, visitors to the show can find out about the wide-ranging and customisable Mercedes me options – from networking one’s own Mercedes-Benz with a smartphone to innovative mobility solutions to inspiring lifestyle, financing and service offers.

The Mercedes-Benz Dream Car Collection will be open to the public days from the 3 to 13 March.