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Private jet chartering sees increase to luxury ski resorts from the UK

By Grace Cunningham on 6th December 2016

So far, compared to last year’s ski season, Magnus Aviation, a private jet charter business, has seen a 46% increase in bookings from UK based clients to charter jets to airports with transfers to some of Europe’s most expensive and popular ski resorts such as Verbier and St Moritz.

Despite the fall in Sterling, they believe that this increase in demand is partly due to a growing number of very wealthy people living in the UK.   Indeed, its analysis reveals that between 2005 and 2015, the number of people with assets of £10 million or more increased by 39%, and now stands at around 27,000.

Its further analysis reveals that between December 2015 and April 2016, there were around 32,800 business aviation flights to 11 of Europe’s most popular airports servicing some of the most exclusive and popular ski resorts. Innsbruck airport in Austria which serves the Innsbruck Ski region, saw a 19% increase in business aircraft flights during the 2015/16 ski season when compared to the previous year’s, and this was followed by Lyon–Saint-Exupéry (17% increase) and Annecy-Haute-Savoie-Mont Blanc (12% increase) airports in France, which serve Courchevel and Manigod respectively.

James Armstrong, Head of Commercial Development at Magnus Aviation, said: “The ski season in Europe is one of the busiest times of the year for us.  Around 21% of all business aircraft chartered through us is linked to this.

“Despite the fall in Sterling against the Euro making skiing in Europe more expensive than 12 months ago, we expect to see an increase in people chartering jets from the UK to airports servicing some of Europe’s most exclusive ski resorts.  This will be driven by the growing number of very wealthy people living in the UK.”