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Monaco sees style meet performance in Monaco event.

Racing performance meets modern luxury in Monaco with Mercedes-Benz

By Grace Cunningham on 30th May 2016

Ahead of what resulted in a special weekend for one of the Mercedes AMG Petronas Formula One drivers, both Nico Rosberg and Lewis Hamilton demonstrated “Speed & Style” in a Monaco display.

Hamilton put his driving ability to the test on the water with a Cigarette Racing speedboat, the 50 Marauder AMG Monaco Concept, whilst Rosberg showed what a relaxed lifestyle cruising off the coast of Monaco looks like on the Mercedes-Benz Style luxury motor yacht, the ARROW460-Granturismo. With the motto “Speed & Style” the two demonstrated that the worlds of modern luxury and racing performance blend perfectly under the Mercedes-Star – both on water and on land.

“The Cigarette Racing speedboat and our Mercedes-Benz Style luxury yacht ‘ARROW460-Granturismo’ represent a coming together of two design icons. Each of them is hot & cool as their design is both attractive and surprisingly new, making both boats perfect embodiments of emotion and intelligence,” states Gorden Wagener, Head of Design at Daimler. He adds: “The ‘ARROW460-Granturismo’ carries our Mercedes genes throughout. We have transferred an automotive design idiom to a yacht – and this design statement far outside the usual mainstream in the boat industry allows us to create a totally original aesthetic.”

Ever since the brand exists, motorsport has been part of the DNA of Mercedes-Benz and is one of the core activities creating performance and power. This is framed by modern luxury that embodies the brands design philosophy of sensual purity by the highest measure of emotionality and technical perfection. This perfectly illustrates the standards of the founding fathers Gottlieb Daimler and Carl Benz, always to strive for the best and thus to delight both heart and mind in equal measure. This results in products with a timeless attractiveness that fascinate people around the globe.

Further information can be found on both the Cigarette Racing 50 Marauder AMG Monaco Concept and the ARROW460-Granturismo here.