Scroll to Top
Follow us online:

Luxury meets the outdoors with the Verve Rally.

The Verve Rally teams up with Aston Martin

By Grace Cunningham on 19th July 2016

Prestigious car manufacturer, Aston Martin joined the Verve Rally to celebrate the combination of the epitome of luxury lifestyle and thrill seeking adventure, with a luxurious event held at their Park Lane showroom on the 18th July.

Traditionally associated with men who love speed, fast cars and the open road, the world of the car rally has typically been a gentleman’s playground. However this female friendly, luxurious and carbon neutral rally is worthy of any discerning bucket list and will see some of the world’s well-heeled petrol heads come together to enjoy one of the most exciting additions to the social diary this year.

This year’s rallies are taking place on the 30th July and 3rd September 2016. Verve Rally’s route takes you to some of Europe’s finest locations. Heading south through France, Reims, Lyon Nice and Monte Carlo. Followed by winding north to Lake Como, Lucerne, and the Alps. Quintessential motor and travel enthusiasts will revel in driving on gorgeous roads, which include a famous stretch of the Black Forest and the Gotthard Pass. Nature lovers can immerse themselves in sunsets, lakes and vineyards on route.

Mayfair Aston Martin hosts Verve Rally event.
Nik, from Aston Martin Mayfair, says: “We’re delighted to have hosted an event at our showroom with Verve Rally, as we believe in creating an unforgettable emotional experience at Aston Martin Mayfair.”

The nine-day event is not a challenge of speed or endurance. With the average driving time of four hours each day, punctuated by an elegant lunch of local delicacies. ‘Ververs’ will be able to follow their own pace while sharing the experience and breath-taking scenery with other like-minded adventurers. Whilst, enjoying romantic dinners and exploring the city privately.

Founded by London based serial entrepreneurs Marcus and Darshana, Verve is designed for an experience that titillates the senses. They were inspired to create a rally, which was focused on luxury lifestyle and attracted not just petrol heads but was equally attractive for the female traveller.

The co-founder, Darshana Ubl, explains: “Verve Rally is about celebrating life, the spirit of adventure and gratitude. It’s about enjoying the freedom of the open road, about embracing the summer and an opportunity to enjoy the beauty of our land and revel in sensory experience, one city at a time.”

Further information and applications for a place can be found at www.ververally.com .