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Volkswagen announce Beats Electronics collaboration

Geneva set to see Beats Electronic partnership with Volkswagen.

Volkswagen have unveiled a collaboration with Beats to create the up! beats and Polo beats editions – defined by impressive audio provided by a 300 W premium sound system from audio specialists Beats AudioTM.

Few brands share the same attitude to life as “Beats”, and now two new special editions from Volkswagen being unveiled at the Geneva International Motor Show also bear this iconic name. Both the up! beats and the Polo beats will feature a new, state-of-the-art sound system as standard. The system’s 300 watt, 8-channel amplifieris fitted with a digital signalprocessor (DSP). To deliver this crystal-clear sound, the system has seven high-end loudspeakers distributed around the interior: two tweeters in the A-pillars, two woofers in the front doors, two broadband loudspeakers in the back as well as a subwoofer integrated in the spare wheel well, which delivers powerful, punching bass tones.

Over and above this, the two models boast impressive equipment. The up! beats can be recognised by various features such as new 15-inch “Radial” alloy wheels, special beats design decals and contrasting colour door mirror caps, while the interioris given an individual look thanks to a specially designed dashpad, a multifunction steeringwheel, a special door sill plate and colour-coordinated seat belts.

The Polo beats, meanwhile, features new 16-inch “Syenit” alloy wheels, coloured door mirrors and a gloss black radiator grille. The interior is characterised by the special “beats” design seats and door trim panels, coloured seat belts and a leather steering wheel.

The audio specialist Beats Electronics – founded in 2008 by Dr. Dre and Jimmy Iovine – redefined how we listen to music, primarily with its studio headphones. Now the Californian company has significantly expanded its range of productsto include earbuds, wireless headphones, wireless active buds, and wireless speakers.