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BA to launch new Club World dining experience

British Airways launches new Club World luxury dining experience

By Amy Ockelford on 14th September 2017

British Airways was once a national treasure but has faced a few challenges in recent years. Despite this, the carrier has become world-renowned as the go-to airline for all business travel. And with business travel, comes a certain level of expectation.

To continue meeting the expectations of those customers who envisage that little bit extra for their money, BA have had to step up their game in the world of dining and drinking. The British institution has invested £400m in its new long-haul business cabin, Club World, with customers getting a glimpse of what to expect when it launched earlier this month.

Passengers will be able to select starters and desserts from new display trolleys, and meals will be served on new table settings. (Picture by Nick Morrish/British Airways)

Leading a jet-setting lifestyle and sampling some of the best fine dining across the globe, it’s important for BA to keep up with it’s high-flying customers. And there’s no need to forego delicious dishes and tasty treats just because you’re 30,000ft up.

The airline’s new restaurant-style dining experience launched on September 1 (on flights between Heathrow and New York JFK) with travellers offered their choice of freshly prepared starters and desserts from new display trolleys served on new table settings.

While you could be forgiven for mistaking the in-flight menu – which includes Loch Fyne smoked salmon tartare, line-caught grilled Cornish Dover sole, and Viennese-style apple strudel with vanilla sauce – with any high-end restaurant back on the ground, BA has also revealed a carefully curated wine selection to compliment the fine dining experience including Tiki Sauvignon Blanc 2016 from Marlborough, Reata Three County Pinot Noir 2013 from California, and Champagne de Castelnau Brut Réserve NV.

Colin Talbot, British Airways’ head of catering, said: “We’ve really focused on attention to detail with the new Club World menu, with the aim of delivering a real restaurant experience in the sky. We’ve considered everything from flavours and textures, to look and feel, all of which have to work at altitude. The dishes are designed to pop with taste and the table settings are both elegant and practical, with thought-through details such as stemless wine glasses.

“We’ve extensively tested the new menu on numerous flights, refining elements after every trial, so we believe the final product our customers will receive on flights to New York from September will prove incredibly popular.”

The new dining and bedding will be rolled out across BA’s long-haul network throughout 2018.

As well as the new-look menu and dining experience, the airline will also be working with The White Company to deliver customers a great night’s sleep as they soar through the clouds. The luxurious retailer will, from autumn, supply bedding for the Club World customers including an elegant day cushion, bespoke large pillow, super-soft blanker and luxury duvet to improve the experience for customers spending their night in the skies. The White Company will also supply amenity kits containing the Restore & Relax Spa Collection and an eye mask.

The all-new, revamped Club World catering and sleep experience will be rolled out across BA’s long-haul network throughout 2018. To enquire or book a British Airways Club World flight, click here.