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Raise a glass: New ultra-premium English vodka launches

By LLM Reporters on 31st August 2016

Forget ice, orange juice or Coke. A new luxury brand of vodka has launched in the UK with the slogan it’s “so pure that masking the flavour with mixers would be a crime”.

Aimed at the discerning drinker and pitting itself against the very best spirits on the market, Wild Knight Ultra-Premium English Vodka launches with the promise “a sip of Wild Knight will change your opinion of vodka forever”.

Single-distilled and hand-crafted using Norfolk barley, the marketing brains behind the drink are claiming that Wild Knight is “so smooth and pure that it doesn’t even need chilling”.

Wild Knight® Ultra-Premium English vodka
Wild Knight Ultra-Premium English Vodka is available from high end retailers and bars

With delicate notes of dark chocolate, hazelnut and black pepper, this vodka is best sipped neat at room temperature to truly appreciate its “characterful flavour”.

“The UK is seriously behind when it comes to appreciating the true beauty of an ultra-premium vodka, but Wild Knight is aiming to reignite the nation’s love affair with this staple spirit and prove that it’s more than just a mixer,” says Matt Brown, co-founder of Wild Knight.

He added: “English vodka is still very much in its infancy. We want to change peoples’ perception of vodka and help them to appreciate a skilfully produced vodka, which can be enjoyed in the same way as a premium whisky or gin.”

Wild Knight Ultra-Premium English Vodka is available from high end retailers and bars. RRP £40 per 700ml bottle. For more information visit wildknightvodka.co.uk.