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Becoming a billionaire: How one innovative start-up plans to turn millions to billions for the affluent in 2021

By LLM Reporters on 29th January 2021

Eager to grow your fortune into the billions in 2021? In the current economic climate, it might be a difficult time for doing business – but the good news is, there are other ways to boost your bank balance and doing so has the potential to be more fun that you might think.

Digital competition platform Goobig, which is set to launch its website and mobile app imminently, is a first-of-its-kind online competition that promises to create one billionaire and a whopping 58 millionaires this year alone – all you have to do is invest in one or more Goobig tokens, valued a $1,750 (or $1,500 with a discount), and you’re in it to win it.

Not just your usual run-of-the-mill lottery draw, Goobig is aimed at affluent individuals around the world who are not afraid to take a risk to boost their finances even further.

Spearheaded by founder Dan Nwachukwu, from London, this exciting UK-based start-up, which is set to attract a huge international customer base from all corners of the globe, has been a year in the making – and is finally almost ready to open its doors. Dan, a serial entrepreneur with 15 years of experience across the finance, insurance and construction industries, considers himself a futurist and tech evangelist, and as founder of this ground-breaking new endeavour, he has big plans for the year ahead.

“The idea for Goobig came from me thinking about how many people must have spent time day-dreaming about or wondering what they would do if they had a billion dollars. It’s a question I’ve answered in my own mind hundreds of times, and have had great fun doing so – so I started thinking to myself about what I would be prepared to pay to give myself a shot at making that a reality, and that is where the idea for a competition started,” Dan explains on how the light-bulb moment came about.

With a background in sales, he is no stranger to understanding how to present things in a way that people find appealing, and is accustomed to aiming to package whatever he is selling as more of an “emotion, a mindset”.

“I think the fact that most people have spent at least some time wondering, or dreaming about being a billionaire makes it easier for them to recall those feelings when introduced to Goobig,” he says.

“I think anyone who knows me would say I’ve always been a bit of an unconventional thinker. Over the years, I’ve come up with so many business ideas and usually the process follows a similar path. An idea will come to me, I will first think of all the reasons why it’s a great idea and why, when and how it will work, who it will appeal to, etc.

“I will then spend days and even weeks trying to find holes in the idea – thinking about the reasons why it won’t work. I look into every aspect – from who the competition is, to the potential flaws in execution, and usually after a couple of weeks of considering an idea, the potential pitfalls would weigh heavy enough for me to decide the idea wasn’t worth proceeding with and I’d discard it.

“This was the first idea that the more I thought about it, the stronger my conviction was that this was a worthy idea following up on. I actually think it’s the audaciousness of the concept that actually ensures its success.”

Goobig is the first-of-its-kind competition, which says it will create one billionaire with 58 millionaires along the way

It was an idea that quickly snow-balled, with Dan becoming more and more excited about what he could offer an already affluent, high-net audience that would differ from the plethora of lotteries, online gambling opportunities and competitions that are already available.

“I believe our audience is very specific,” he said. “For somebody to get involved in Goobig, they need to be incredibly ambitious, and also highly optimistic. I think a cynical, pessimistic person would dismiss it without thinking twice. Goobig appeals to the dreamers, people that believe in themselves and back their own fortune.”

Such people, Dan believes, are likely to be wealthy millennials and generation X-ers – many of whom became overnight millionaires in the early day of cryptocurrencies by taking a risk and investing in this little-known new phenomenon that would later go on to flip their lives 180 degrees.

“I believe that people that have this type of mentality attract other people of similar types of personalities. It was, and still is my strong belief that once we find one person to buy into Goobig, they will naturally share the idea with their friends – who more often than not, are similar types of people. And through this process of word of mouth, Goobig will quickly become a hot topic within WhatsApp groups, dinner table discussions and ultimately, the networks of the people that we are targeting. I have seen with my own eyes that once this idea is put in front of this type of person the response is universally ‘how do I get involved?’.”

Dan invested heavily into the start-up from the world go, ensuring that the idea was legally viable before anything else. Once it got approved, there was no turning back – and in February, Goobig is set to go live.

There’s no denying that this is an exciting venture – but it is perhaps its boldness and unconventional approach to making billionaires that sets it apart from the crowd.

Dan Nwachukwu is the brains behind the digital competition platform Goobig

“The idea is unconventional by its very nature. Rather than run away from that and try to package Goobig as something safe and familiar, I wanted it to have an edge,” Dan explains.

“I wanted it to feel different. The more time I’ve sat on Goobig, the more I’ve visualised crowning a billionaire at the end of the process, and what they will really mean. To one person, that will mean they have become a billionaire, on the back of spending less money than it costs to rent a studio flat in London for a couple of weeks! And it’s when I think about it like that, then I see Goobig as a sort cheat code. An ultimate level up. That’s where the whole ‘codebreaker’ and the ‘hack the system’ aesthetic comes from.”

“I strongly believe there is no other competition platform out there like Goobig. Is there another competition that offers the chance of becoming a billionaire? Is there another competition that has odds as good as 1/1000 of becoming a millionaire?”

Dan’s confidence in his endeavour is infectious, and on talking to him, it’s impossible not to take on his excitement as your own. Even so, he certainly isn’t blind to the challenges that lie ahead – and he has no plans to shy away from them, either.

“The issue we have with Goobig is that we’re new, and we’re not yet a household name. This is our challenge. We will only achieve this by delivering on our promises and creating millionaires and eventually billionaires. It may take time – months, maybe even years – but I genuinely think the world is ready to look at the lottery model differently, and embrace a platform where you really have a much better chance of winning.”

So, what does Dan envisage the next steps will be once Goobig has achieved that cult status he so desires?

There are big plans on the cards for the business over the coming years, that’s for sure – and through Goobig’s affiliate model, which allows approved affiliates the ability to sell discounted GooTokens, it’s more than just a competition. It also offers a viable income revenue stream, with the goal being for GooTokens to eventually become a primary or supplementary source of income to thousands of people around the world.

Goobig is aimed at affluent individuals around the world who are not afraid to take a risk to boost their finances even further

Dan is already in discussions with a range of influencers who he is hoping will promote Goobig to their broad audiences across their various different social media platforms – the most namely of which, of course, being Instagram.

“In five years, I see Goobig growing our affiliate network tremendously, launching and running many more competitions and expanding into other areas, all of which will feed back into Goobig – creating a bit of a ‘Goo ecosystem’,” he says.

If you’re eager to become a billionaire in 2021, then it seems that you could do a lot worse than invest your money in this exciting and burgeoning new start-up – and with odds of just 1000/1 to win a million or more, when compared with 1 in 44 million on the UK National Lottery, some might say it’s a no brainer.

Dan muses, sharing some final thoughts: “We truly cannot wait to crown our first millionaire of the competition – but even more so, our billionaire. Goobig is going to change people’s lives for the better in 2021 – no matter how much money they already happen to have – and that, after a difficult twelve months for everyone, is certainly something to celebrate.”