When you’re looking for inspiration for your luxury home, Instagram is a veritable treasure trove of eye-catching color palettes and unique designs that can’t help but get those creative juices flowing, and whether you’re looking to upgrade your home for personal enjoyment or to put it on the market, you’ll find ideas to suit projects ranging from a few simple tweaks to a complete overhaul by searching some popular niche hashtags and indulging in some pure, unadulterated scrolling.
But Instagram isn’t just a great place to find ideas, and these days, it has become a crucial platform for showing off a home to its full potential, too. Design enthusiasts – whether hobbyists or professional interior designers – are increasingly turning to the platform to showcase the most beautiful elements of flats, houses and villas, and it has quickly become an important marketing tool due to posts’ ability to reach a large, far-reaching audience without the need to spend on advertising.
One of the most interesting developments on Instagram of late, and one that has been wholeheartedly embraced by interiors businesses, is the still relatively new Reels feature, which allows creators to share short videos of 15-30 seconds to their feeds and to the Reels page. Video content has long been recognised as king in the marketing world, and with the Instagram algorithm now favouring it and pushing it above still images to users, it means creating and sharing reels gives you a better chance of your content being seen. Not only that, but it’s also much more engaging – so when it comes to your content strategy, it’s a win-win.
If you’re new to Reels and are eager to start making the most of them to showcase your interior design prowess, then here are three easy, effective and impactful ways to get your video content noticed for all the right reasons.
Showcase room transformations
Reels give you only a short amount of time to play with when it comes to creating content, so keeping yours short, sharp and to the point is crucial. With this in mind, you need to choose a theme that will lend itself to this format, and room transformations are just the ticket.
By filming a ‘before’ clip of a space that is going to be updated or made over, and editing it together with a second short clip of the end result, you can quickly and easily create an engaging reel – but rather than going straight from one to the other, add interest by capturing a few key moments of the design transformation as it happens. Snappy, one-second videos of a wall being painted or some art being hung can quickly be stitched together within the Instagram Reels feature to make one continuous video, and room transformations are the kind of content that invariably comes with that all-important ‘wow factor’.
Use a dedicated video editing platform
While Instagram itself does offer various tools in terms of video editing, many people choose to either hire a professional or seek out a platform that is especially tailored towards real estate marketing videos.
While home-made videos are great when you need to get some content out quickly, showcasing a luxury property often requires a great deal more thought when it comes to your content marketing strategy – after all, expensive properties attract discerning buyers who expect quality and professionalism via all touch points. Stunning, high-quality and professional looking real estate video marketing can make a huge difference when it comes to getting the right price for a property.
Stage and capture spaces
Video content showing off rooms, no matter how beautiful the design, can make it difficult for potential buyers or renters to envisage themselves living in a particular space – particularly when the aesthetic in question is minimalistic.
To really bring a home to life, work with a professional staging company to have them dress it and show it off to its full potential – most homes have been built and designed to suit a particular type of family or individual, and this can make it easier to communicate this fact in a way that resonates. If you’re working with a more versatile space, then have them set it up several times over to suit different types of residents and have a videographer on hand to capture them all – then edit them together to create a short, sharp reel with maximum impact.