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KSAR Collection

The KSAR Collection: Why a fouta towel is the must-have accessory for recreating a luxury spa experience at home

By LLM Reporters on 15th July 2020

There’s nothing quite like a luxurious morning spent soaking in a hammam or enjoying a treatment or two at your favourite luxury spa – and from the sumptuous oils to the super soft towels, it’s an environment where every last detail has been carefully considered.

If you struggle to find the time to escape to a spa then, fear not, as it couldn’t be easier to recreate a spa setting at home. Just light a few candles, get that jacuzzi bath on the go and finish off with a glass of bubbly, and you’re good to go for a blissful afternoon of rest and relaxation.

One thing you shouldn’t forget, though, is the towels – because nothing can ruin a decadent spa session quite like wrapping yourself up afterwards in something that feels rough and scratchy against your skin. So, what’s the solution? How about giving yourself the ultimate spa experience by investing in some foutas? You may be wondering exactly what we’re talking about, so let us explain.

KSAR Collection
The KSAR Collection offers some of the finest luxury foutas on the market today

Fouta towels originate from Mediterranean countries, where they are often used for trips to Turkish baths and Thalasso spas. These super-absorbent items are lightweight, compact and quick to dry, making them the perfect companion after a long, hot soak, and excellent for taking on your travels with you, too. So where exactly can you get your hands on one? Look no further than the KSAR Collection.

Founded earlier this year by Victoria Butterworth, 26, after many years spent living abroad in both Europe and North Africa, the company offers some of the finest luxury foutas on the market today. And, having been surrounded by such inspiration whilst living overseas, it wasn’t long before an idea sparked.

“As a young entrepreneur I’m passionate about the unique style of handmade products and their functionality in everyday life,” says Victoria.

Fouta towels originate from Mediterranean countries, where they are often used for trips to Turkish baths and Thalasso spas

“Personally, I adore their potential and practicality, especially that of the traditional foutas. Foutas were my must have accessory whilst travelling on flights and welcoming guests into my home – no doubt they always received lots of compliments.

“The light bulb moment came when I realised how much foutas can benefit everyone, be it their stylish design or practicality for every home, flight, holiday or trip to the beach. My inspiration behind the brand comes from the Arabic word ‘Ksar’, which is often used to describe castles or forts and is associated with the height of luxury.”

The KSAR Collection’s fouta towels are handcrafted from 100% cotton, and feel visibly softer and smoother after every wash. Towels that get better with age, instead of worse? Yes, please. They are painstakingly made with care and attention paid to every last detail, even the tassels are hand-tied. The new collection comprises a range of versatile textures and colours that don’t fade, featuring elegant stripes and delicate embroidery – so not only do they make for the perfect bathroom accessory, but they are truly made to last, too.

Their light weight composition combined with superb absorbency makes them the perfect home and travel accessory

They’re not just handy for travelling, either, and they work perfectly at the beach or for picnics in the park. Fitting perfectly inside your handbag or beach bag, they also make for the perfect holiday accessory, and have multiple uses poolside whilst on that five-star getaway. You can even wear one as a stylish sarong – then, when back at home, use it as a throw, or even in place of a yoga mat to facilitate your morning flow – the possibilities are truly endless.

“Our new collection is on the way, and we have some stunning new additions. KSAR Classics – Herringbone pattern with a signature stripe – will soon be available in three new colours, including charcoal, sky blue and emerald green. KSAR Diamonds – a new addition of a luxurious, soft fouta, with diamond patterns and a chic branded stripe, is set to be one of the most popular designs from the new range. Available in red, deep navy and grey, it’s an excellent addition to your home and would also make a wonderful gift. And, we’re also launching KSAR Brights – fresh, vivid striped foutas, just in time for summer.”

KSAR Collection
Hand crafted from 100% natural cotton, the KSAR Collection’s foutas become softer and smoother with every wash

Featuring a smooth, flat cotton texture, KSAR Minis – a complete new range of ‘mini’ foutas will also be available. Colourways include blue, grey and fuchsia. These smaller cousins of the regular fouta towels are ideal as guest towels, hair wraps and for use in the kitchen or bathroom.

So, if you can’t wait to recreate your favourite five-star spa experience at home – or, if you’re looking for the perfect gift for that person who has everything – then a fouta towel from the KSAR Collection is an absolute must. Not only is it a soft, sumptuous and utterly stylish addition to your bathroom, but it’s also a super versatile product that is perfect for all ages and a range of uses, looking beautiful all the while. Plus, most importantly of all, it’s designed to last. And, as we all know, it is always, always worth investing in quality.

Shop online today at ksarcollection.co.uk and follow the KSAR Collection on Instagram here.