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A closer look at W1 Place, a rare luxury new build scheme on London’s Great Portland Street

W1 Place will combine both the old and new with the best of Marylebone and Fitzrovia Living.

By LLM Reporters  |  June 27, 2022
W1 Place

Award-winning developer Concord London has unveiled its newest premium development in the heart of London.

W1 Place will be a luxury development made of up of 37 private residences located on one of London’s most famous streets. A rare area for new build developments, Great Portland Street acts as the unifying line between Marylebone and Fitzrovia, two vibrant neighbourhoods filled with striking architecture and an abundance of cafés, pubs and eateries, including the Chiltern Firehouse, Portland, the Wigmore and Archipelago.

Moments from transport connections and Regent’s Park, the development is set to be one of London’s best-connected residential projects. 

W1 Place living room
W1 Place will be a luxury development made of up of 37 private residences located on one of London’s most famous streets

The scheme will include a selection of one, two and three bedroom luxury residences and 3,000 sq. ft of ground floor retail space. With a rich architectural history in both Marylebone and Fitzrovia, the scheme blends both old and new worlds to provide a modern home in a distinguished district. The scheme enjoys the unique benefits of state-of-the-art specifications only available in new builds with a focus on celebrating the area’s charming heritage through intricate design. 

Designed by internationally-acclaimed architect, Simon Bowden of E8 Architecture, the development boasts a bright, natural limestone façade coupled with bronze-coloured French windows. Inspired by the distinctive glaze of Japanese porcelain, the building’s balustrades introduce additional artistic flair and texture as well as frame the windows from the outside in.

Excellent details
Each home will also reflect craftsmanship of the highest quality including real oak wood floors

All apartments also come with generously proportioned open plan living and kitchen areas framed by the floor-to-ceiling bay windows, ensuring a wealth of natural light and a view over the famed street. Each home will also reflect craftsmanship of the highest quality including real oak wood floors.

Famed for its village feel and independent shops, Marylebone is one of the capital’s most culturally rich and sought-after districts – home to an appealing array of cafés, boutiques, restaurants, bars and galleries. Fitzrovia is one of London’s most eclectic districts centred around Charlotte Street in addition to the world’s most famous shopping street, Oxford Street. It includes pubs and parks as well as number of famous institutions and embassies, such as the BBC’s Broadcasting House, and a variety of other globally-renowned art galleries and media companies, creating a unique urban fabric. 

Moments from transport connections and Regent’s Park, the development is set to be one of London’s best-connected residential projects

The development is a short walk away from Great Portland Street station with access to the Circle, Hammersmith and City and Metropolitan lines. With close proximity to the EuroStar – residents can access international cities like Paris and Amsterdam in a matter of hours. In addition to Fitzroy Square Gardens which is a short walk away residents can enjoy greenery at two of London’s most famous parks; Regent’s Park is a stone’s throw away and Hyde Park can be reached by foot in under 10 minutes.  

Concord London have a strong track record within both Marylebone and Fitzrovia – setting the new standard of living within these prime Central London suburbs. They are the developers behind Marylebone Square, last whole block to be developed in the W1 postcode. Located on the former Moxon Street car park, the 54 home iconic development will also host the famous Marylebone Farmers’ Market once complete. The Concord London team has also developed the penthouses at Fitzrovia Apartments, with 270 degree views over central London and Regent’s Park.

Spacious living rooms
Each home will reflect craftsmanship of the highest quality including real oak wood floors

The Concord team has made a significant contribution to the wider community, including co-founding the Portland Village Association, a not-for-profit initiative which supports community efforts to enhance the area’s reputation as a wonderful place to live, work and visit. Concord London is also a sponsor of the annual Marylebone Music Festival, whose proceeds go to the West London Mission. Additionally, the company is a founder member of the Westminster Tree Trust, responsible for planting over 300 trees in the Marylebone Area.

Concord London is part of a wider group of companies which includes Concord Pacific, Canada’s largest urban developer. Concord Pacific is renowned for its skyline-defining communities in Vancouver and Toronto, and for leading the Canadian industry in progressive planning for future city communities.

Beautiful apartments
Prices start from £1.5m for a one-bedroom apartment

Chris Murray, managing director of Concord London, said: “I am a local Marylebone resident, so here at Concord London, we want our developments to complement what is already a well-established and vibrant neighbourhood full of first class restaurants, shopping and cafes. W1 Place is one of central London’s most exciting, newest developments which is perfectly poised to capture the greatness of both Fitzrovia and Marylebone.”

Prices start from £1.5m for a one-bedroom apartment. Completion estimated for the end of 2023.

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