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Plush and private: Why the affluent are swapping five-star hotels for high-end serviced living with Amarant

By LLM Reporters on 27th July 2021

Looking for your next place to stay in London? Whether you’re flying in on business or making a running visit to attend an elite red carpet event, finding a place where you can be comfortable is imperative – and for high-net-worth individuals, even the finest hotels the capital has to offer simply don’t afford the level of privacy you might desire.

If you’re someone who prefers to fly beneath the radar, then finding a luxury hideaway that is safe from prying eyes is likely essential to enjoying your stay in the big smoke, but often, it is easier said than done.

When planning an extended stay in London, comfort and security become all the more important still – but for those who aren’t sold on the idea of living in a lavish hotel suite for a few weeks or months, what are the alternatives?

Amarant property London
Specialising in luxury short term rental in central London, the Amarant team has combined its comprehensive five-star hospitality and real estate experience to offer a service that reaches far beyond finding the perfect rental property alone

Short-term, private luxury accommodations make for a great alternative to extended stays, as well as flying visits – and demand for short stays amongst the affluent is rising in the capital. No longer satisfied with having to rub shoulders with other hotel guests or hole up in their rooms to avoid scrutiny, it seems many are seeking their own personal space in which they can truly feel at home – and luxury real estate company Amarant has reported a spike in enquiries and bookings in recent years as a result.

Specialising in luxury short term rental in central London, the Amarant team has combined its comprehensive five-star hospitality and real estate experience to offer a service that reaches far beyond finding the perfect rental property alone.

Understanding that flexibility is a key component in nowadays life, Amarant offers a wide range of apartments for guests with a variety of different requirements – whether they’re looking to stay for three nights, six months, or anywhere in between. Working with a portfolio of quality private landlords and luxury serviced accommodations across London, the team carefully handpicks each of the company’s properties to ensure that each one it offers to its wealthy client base is nothing short of flawless.

Amarant property London
Working with a portfolio of quality private landlords and luxury serviced accommodations across London, the team carefully handpicks each of the company’s properties to ensure that each one it offers to its wealthy client base is nothing short of flawless

“We cater to an affluent customer base made up of individuals who are looking for more privacy and space than hotels can offer them, whether that’s for a work engagement, family gathering, holiday or post-medical treatment recovery,” says a spokesperson for the company. “For some, luxury short rental properties can make for the perfect stepping stone when looking to relocate to London, too, giving them somewhere to use as a base whilst looking for somewhere a little more permanent.”

“Our ever-expanding client database consists of everyone from leisure travellers to royal and aristocratic families to embassies, asset management companies and CEOs of global corporations, and due to this diversity we’ve acquired a vast knowledge base and a number of partners across the city in order to offer an entirely bespoke stay for each and every one, catering to individual needs as opposed to offering a cookie cutter package deal. It’s rarely a case of one-size fits all, so listening to our clients is imperative to ensuring that their every need is met.”

So, what kinds of properties can you secure through Amarant? If you can dream it, then they can probably do it. The exquisite selection of apartments ranges all the way from bijou one bedroom apartments to large and spectacular penthouses, and with access to on and off market properties across London, you’ll likely find yourself spoilt for choice, with exclusive locations across the city including Knightsbridge, Chelsea, Mayfair, South Kensington and the City of London to name just a few.

Amarant property London
If you’re planning on visiting London in the near future – whether for a flying visit or an extended stay – then it seems that Amarant might just have the solution you’re looking for

“We’re a boutique concept agency which offers tailor-made stays to our customers, complete with all the additional services they might require – whether that’s a personal chauffeur, car rental, private planning, restaurant recommendations or an in-house personal trainer,” the spokesperson added.

“Every stay includes a personal welcome, a tour of your selected property and all of the amenities you need to get you started. We make the privacy of our customers a priority – something that is often very important to some of the affluent, high-net-worth individuals we work with. With this in mind, we provide 24/7 client support throughout every stay, and offer private airport transfers for guests who need them.”

If you’re planning on visiting London in the near future – whether for a flying visit or an extended stay – then it seems that Amarant might just have the solution you’re looking for. So, if you’re tired of the constant media attention or simply want to be able to relax in a safe and secure personal space – luxury guaranteed – then you’re in luck. Head to amarant.co.uk to find out more.

All imagery used in this article credit: Amarant