Didar Singh Chalana has been making quite a name for himself over recent years, launching a string of high-end fashion businesses that have put him on the map for his excellent taste and dedication to impeccable quality and craftsmanship. Edinburgh Cashmere – his proudest achievement – is the leading producer of high-end cashmere goods in Scotland, and has garnered him attention across Europe for his iconic designs. But now, he’s looking to take his ever-expanding empire one step further and is set to launch Edinburgh Cashmere’s first retail outlet in the United Arab Emirates.
With plans to inaugurate an opulent ‘showroom’ in the Dubai Mall by the end of the year now well and truly afoot, Didar – known as DC Singh – is keen to give the business a presence in the world’s second largest shopping centre, and capitalise on Dubai’s affluent population and their luxurious tastes by taking pride of place amidst the 1,200 retail outlets that currently feature.
And Dubai is just the tip of the iceberg, with plans to further expand Edinburgh Cashmere’s retail offerings into London, New York, Paris and Milan to follow – making 2022 one of the brand’s most exciting years to date.
Punjab-born Mr. Singh has a wealth of experience in the fashion industry, with a background in wholesaling. The first person to recognise that Edinburgh had the largest number of cashmere shops in the world, hours of relentless research and unwavering dedication to the project, have led him to achieve his goal of becoming one of the top designers, manufacturers and wholesalers of pure cashmere and pure lambswool in the UK and Europe.
Fast forward to today, and DC has since supplied wholesale products into the UK, France, Italy, the US and Japan, and only recently, he has branched out into designing and providing premiership football clubs with bespoke merchandise. His empire now spans everything from luxury fashion to food and even technology, with some exciting plans underway for the launch of his very own taxi app, amongst other things.
Of course, fashion has always been his passion, and he has since gone on to create four additional labels – Edinburgh Lambswool, Clans Cashmere, DC Designs and menswear brand DC Milan – each of which are gaining recognition for their unique designs, which are created and overseen through into production by DC himself.
To celebrate the expansion of Edinburgh Cashmere into the UAE, we asked Didar to share his top tips for inter-seasonal dressing. As we navigate the changing of seasons from spring to summer and contend with blustery, rainy days in between, with cold nights being all too common, it can be difficult to know what to wear – it can be too warm to wear a coat one day, but too cold to go without on others, so what, exactly, is the happy medium?
According to DC, now is the time to pull out those scarves, stoles and capes, which are the perfect picks for unpredictable elements and look incredibly chic and sophisticated while doing so. His soft and sumptuous 100 percent cashmere and lambswool designs – available through Edinburgh Cashmere and Edinburgh Lambswool respectively – offer optimal warmth and comfort, and feature DC’s distinctive check, monogram and jacquard prints, with simpler, block-colour options for those who like to keep things minimalistic.
Edinburgh Cashmere was the first company to make cashmere scarves representing 110 clan tartans, and works with some of the oldest woollen mills and factories in Scotland to ensure the utmost in quality. Its cashmere is sourced from sustainable farms, with 35 different processes designed to treat the cashmere and wool and each item meticulously finished by hand, so you can be certain you’re investing in the very finest garments money can buy when shopping from DC’s brands, and that you’ll look and feel incredible in each and every piece.
So, if you’re looking to nail inter-seasonal dressing, then treat yourself to one of Edinburgh Cashmere’s capes, stoles and scarves for a statement piece that will do all the talking while keeping you warm and cosy in style.
Top 8 LLM picks from Edinburgh Cashmere
DC Classic Check Scarf
This beautiful Edinburgh Cashmere lambswool scarf is the perfect pick for keeping out the cold and layering over your spring outfits for added style points. Made from 100 percent pure lambswool, this premium quality scarf features a classic check design that will never fall out of style.
DC Classic Check Cashmere Scarf
Another spring wardrobe essential worth the splurge, DC’s 100 per cent cashmere scarf in blue check print is soft, cosy and will make the ultimate style statement.
DC Stole Stoles
A stole is a great alternative to a scarf, and a versatile garment that can be worn as a lightweight cover-up throughout the seasons. We love this premium quality grey checked stole, in 100 per cent grey lambswool.
Edinburgh Cashmere Cape
It truly doesn’t get much more sophisticated than a cashmere cape, and this camel offering is a timeless piece that will last you for years to come. Woven from top quality lambswool, it’s soft, comfortable and effortlessly stylish.
DC Monogram Reversible Scarf
DC’s iconic monogram design has become synonymous with the Edinburgh Cashmere brand, and this chocolate brown iteration is an example of the very finest design and craftsmanship. A wardrobe essential for all.
Thistle Classic Reversible Scarf
The perfect pick for spring dressing, this 100 per cent pure lambswool scarf comes in a vibrant sky blue and silver colourway, and promises to brighten up even the simplest of day-to-day looks.
Highland Stag Scarf
Looking for a truly stand-out piece? The highland stag scarf is just the ticket. In grey and charcoal, it keeps things simple and allows its bold design to do the talking. Plus, it feels endlessly soft and looks great with just about everything.
Taking inspiration from the Italian fashion capital of Milan, the striking Milano scarf features a sleek striped design and is, of course, produced with 100 per cent quality lambswool, with subtle fringing detail to take things up a notch.
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