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Fashion News: Fendi brings a slice of Rome to London this summer

By Melanie Kruger on 9th August 2015

Fendi brings a small slice of Rome to London this summer with the Trace of Palazzo della Civiltà Italiana pop-up boutique at Harrods.

The Italian fashion house will recreate the grandeur of its new headquarters inside the store’s Brompton Road exhibition windows from Thursday 6th August until the end of September. Designed in collaboration with artistic duo Analogia Project, the space will be designed to look like the building itself in miniature, transporting visitors all the way to majestic Rome in an impressive visual experience.

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Fendi’s Trace of Palazzo della Civiltà Italiana pop-up boutique at Harrods is now in full swing

To mark the exciting shopping event, Fendi has launched a range of limited edition products exclusively for Harrods customers. A selection of 2Jours and By The Way bags will be available in an array of unique colourways, alongside two new additions to the Bag Bug family,  known as ‘Furrods’.

Meanwhile, all visitors to the boutique will be given the opportunity to take part in a unique digital competition to design their very own 3Bagette, with the awarded a personalised version of the bag, specially created by designer and competition judge, Silvia Venturini Fendi herself.

The pop-up boutique is now open and in full swing, making for an unmissable event for fashionistas and designer handbag enthusiasts alike.