We talk to Ali Mejia, co-founder and creative director of Eberjey, the beautiful and luxurious lingerie, loungewear and sleepwear brand.
Tell us a bit about Eberjey!
Eberjey is an elevated sleepwear and lingerie brand, anchored by our signature soft modal pajama, designed by women for women, sharing joy, comfort and softness for every day and life’s special moments.
Eberjey believes in the power of softness. We believe in making the softest products we can to create a softer state of being. A place where our heart is opened, our mind is relaxed, and we live a life full of joy.
Can you describe the Eberjey woman?
The Eberjey woman is the working mom; the new mom; the bride-to-be; the young professional; the female entrepreneur; and the world traveler. She loves fashion but is not consumed by it. She is active, soulful, confident, playful, curious and romantic. She loves sharing special moments, both big and small, with family and friends.
She appreciates the value of sleep, staying in and restorative self-care. She craves comfort throughout her day and turns to functional, effortlessly transitional pieces to look and feel her best. She sets mindful intentions and places importance on morning and nighttime routines, making Eberjey an essential part of her day.
What’s her style?
Her style is comfortable and effortless in a way that always looks polished and put together. Her wardrobe is boho-inspired mixed with tailored pieces for a more sleek, sophisticated look.
What would you say Eberjey’s USP is – what makes you different?
The softness of our fabrics is unparalleled. We believe in making the softest of products to create a softer state of being – a place where our heart is opened, our mind is relaxed, and we live a life full of joy.
Our best-selling Gisele PJ, cut in our signature, buttery-soft modal, is the epitome of everything we stand for – incredible softness and light and airy comfort, cut to embrace the body with ease. Simply put, it’s the perfect PJ.
Who are Eberjey’s style icons?
Jane Birkin and Sienna Miller – both stylish women with cool, effortless style.
Tell us about the Eberjey fabrics used… How do you make them so soft?
When sourcing our fabrics, softness is key. In searching for the perfect fabric, we look for fibers that will give us the best hand feel, so that the finished piece feels soft against bare skin. We consider the innate characteristics of each of the fibers, then look at the overall performance and finishing, before making our ultimate decision. We use fabrics that are supersoft, breathable, comfortable and eco-friendly where possible, so that you can love your favorite Eberjey pieces and live in them longer. The best part about many of our signature fabrics is that they get even softer wash after wash.
What has been your biggest achievement to date?
My biggest achievement is having built and sustained a brand for over 20 years. It’s one thing is to launch a company and have success in the early years as a novel newcomer, but to keep reinventing yourself and evolving the product without diverting too much from the vision is not an easy feat. I’m so proud of the brand and the company Eberjey has become.
What’s in the pipeline for the future?
In the pipeline is an expanded men’s collection, an expanded resort wear collection, and more sustainable product offerings and initiatives.