Introducing MEAME – design performance fashion for the discerning city cyclist
This stylish, reflective clothing brand is discreet enough for the office. Fashion editor Jake Daniels takes a good look at the MEAME line of high end fashion cycling wear.
A revolution in the active lifestyle market, MEAME delivers a collection that seamlessly fuses classic, quintessentially British style with the latest technology, fabrics and features to create high quality products that not only look great, but perform brilliantly.
The ultimate find for the sartorially sophisticated cyclist, MEAME offers a collection that transcends from bike to boardroom in an instant. Gone are the days of choosing between unflattering lycra or inappropriate workwear as you commute into the city, with MEAME® you can ensure your style credentials are on point, during the journey and arriving at your destination.
Co-founded by Islington based husband and wife team Megan Aylott and Steven Azancot, MEAME is a collective product of passion. Keen cyclist Steven bought Megan a bike for her birthday, excited to be able to share his experience with his wife. Whilst Megan began to appreciate the freedom of cycling in the city, she swiftly realised that she didn’t have the right attire. She wanted to wear something for safety, but was shocked at how unflattering existing products on the market were. After a bit of research, Megan realised she was not alone, and spotting a gap in the market for a clothing line that took the functionality of sporting apparel and integrated it into a fashionable line, the couple began developing their own fabric and looking for suitable manufacturers to start work on their designs.
The process was a play to Megan’s strengths who, as a Central St Martin’s graduate, had a solid design eye and a passion for functional fabric. Paired with Steven’s cycling experience, the couple were able to develop and establish a striking portfolio of beautiful and timeless pieces, which also function for the safety conscious cyclist.
Founder Megan explains: “From our own experience and research into the market we can see that whilst safety is a concern for every cyclist, many are still not prepared to sacrifice their style for the sake of their commute. Taking my experience within the luxury fashion market and Steven’s cycling acumen, we have created a brand to bridge this gap. The collection is a far cry from what you would expect from typical cycling attire. Not only are the pieces timeless and stylish, an emphasis on the fine technical details such as waterproofing and hidden reflectives, shows how much we as a brand appreciate that performance is just as important as aesthetics. We will always focus on classic styles rather than follow sports trends, but we believe in taking high fashion and making that technical.”
Placing craftsmanship at its core, all components of the MEAME® line have been carefully selected from reputable producers and manufacturers across Europe. The result? Timeless active wear that the discerning city cyclist will love.
MEAME is available exclusively from www.meame.co.uk