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Models and celebrities unite to launch the 2015 BBC Children in Need t-shirt

BBC Children In Need T-Shirt

Abbey Clancy, Daisy Lowe, Michelle Keegan and Stanley Tucci are just a few of the celebrities getting behind Pudsey by donning this year’s t-shirt designed by Giles Deacon.

BBC Children in Need has just launched a new t-shirt for this year’s campaign designed by coveted designer and supporter of BBC Children in Need, Giles Deacon. The t-shirt sees Pudsey redesigned in a new metallic gold and black guise that will appeal to fashionistas and fundraisers alike.

Celebrities lending their support include Abbey Clancy, Daisy Lowe, Michelle Keegan, Stanley Tucci, Alfie Deyes, Erin O’Connor, Tom Odell, Dermot O’Leary, Peter Andre, Rochelle Humes, Marvin Humes, Nick Grimshaw, Joey Essex, Sarah Jane-Crawford, Union J, Greg James, Lacey Turner and Alex Jones.

Daisy Lowe
Fashion model Daisy Lowe has backed the campaign. Photo credit Sølve Sundsbø

Supporting the campaign, Abbey Clancy said of the 2015 design, “I love Giles and think the new fashion makeover he has given Pudsey is just amazing. You can always rely on Giles to bring something wacky and wonderful to anything he does and he always has an original take.”

Speaking of his new design, Giles Deacon said, “I have been a huge supporter of BBC Children in Need for many years now, and was delighted to offer my support again this year through the design of their 2015 t-shirt. I hope that everyone likes Pudsey’s new look, and that the public buy the tee, it really will go on to help make a difference.”

Erin O'Connor proudly wears the t-shirt
Erin O'Connor proudly wears the t-shirt. Photo credit Sølve Sundsbø

Michelle Keegan commented, “This Giles Deacon t-shirt for BBC Children in Need is a fantastic way for people up and down the UK to support this year’s Appeal. The t-shirt not only shows Pudsey in a new metallic guise, but also brings in influences from Giles’ 2015 collection, so Pudsey really is a trendy Bear this year!”

Stanley Tucci said of the 2015 t-shirt, “To be part of BBC Children in Need’s 2015 campaign and support such an amazing cause is an honour, and truly great fun! Please do all you can to support this year’s Appeal, perhaps start by getting one of these t-shirts!”

Stanley Tucci
American actor Stanley Tucci is getting behind Pudsey by donning this year’s t-shirt designed by Giles Deacon. Photo credit Sølve Sundsbø

The unique t-shirts are available now from and House of Fraser stores across the UK. The adult tee retails at £12.00, with at least £7.00 from every t-shirt benefiting BBC Children in Need.