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Princess Yachts launch limited edition merchandise collection

Princess Yachts

British luxury yacht manufacturer Princess Yachts is launching a limited edition capsule collection of merchandise to celebrate its 50th anniversary.

Renowned Spanish illustrator Jaume Vilardell was commissioned to produce two images encapsulating the 1960’s holiday-chic vibe to incorporate into the designs. A glamorous couple lounge by the pool, with their Project 31 yacht moored in the distance – the first model produced by Princess 50 years ago.

Produced with rich colours reflecting the bold illustrative style of the mid-60’s, this collection is a real departure from traditional staid merchandise. The collection has been co-developed in England by Jermyn Street shirt-maker Thomas Pink.

“Seeking to work closely with a global leading luxury apparel brand that wouldn’t compromise on handcrafted quality, we chose to work with Thomas Pink, and the detail seen in the collar design of the polo shirts demonstrates how fruitful the collaboration actually was,” says Princess Yachts marketing director Kiran Jay Haslam.

“Additionally, we were delighted with our opportunity to thematically influence the ‘Cheeky Fox’ for a truly limited edition concept, an idea that Thomas Pink’s creative team brought to the project to add a really unique touch,” he adds.

Princess Yachts
The Princess Yachts’ limited edition merchandise collection was unveiled at the recent Cannes Yachting Festival – Image copyright Quin Bisset

The gentleman’s silk pocket–square and hand printed ladies’ silk scarf feature a full illustration and Jaume Vilardell’s signature while the timeless men’s polo shirt pulls through subtle cues from the illustration onto the under-collar. The polo that is available in Ice White, Hillier Pink (named after the famously coloured West Australian lake) or Azure Blue, features contrast tipping details on the sleeve, placket and side seem, and sees the signature Thomas Pink fox with a witty Princess twist – sat on sailing rope, wearing a Captain’s crown hat and blazer with epoulets.

Reflecting the luxury, style and craftsmanship ethos at the heart of Princess’ celebrated yacht design and drawing on Thomas Pink’s tradition of quality and sartorial excellence, each piece has been designed using luxurious cotton piquet and silk fabrics from Italy. The three classic silhouettes are set to become must-have wardrobe essentials, allowing those who purchase them the opportunity to step into the coveted and elegant world of Princess Yachts.

As well as being the muse for the newly created merchandise, Project 31 has been at the centre of a dedicated restoration programme. Commissioned by Princess to celebrate the company’s success over the past five decades, a team of Princess Craftsmen, some of whom worked on the original boat, have dedicated their time to lovingly restore her to her former glory.

Kiran added: “We are really excited to see the new ‘Princess 31@50 Collection’ come to life and it is the perfect way to celebrate 50 years of the Princess brand. Capturing the essence of Princess from the 1960’s to create understated, timeless and chic pieces, the collection showcases our vision to create distinctive products of unique quality and craftsmanship.”

The Princess Yachts’ limited edition merchandise collection was unveiled at the recent Cannes Yachting Festival. It’s available to purchase online at princessyachts.com.

The gentleman’s pocket-square will retail at £75, polo shirt at £99 and the ladies’ scarf at £199. All of these items are limited editions, with only 300 units of each item being produced and sold globally.

Main image above copyright Quin Bisset