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The rise of the British gym geek

Wearable technology is inspiring a new trend for geeky gym-goers, according to new research.

More than half of Brits (51%) now own a fitness gadget, according to a new survey of 1,022 UK adults by advanced sports supplements brand, Adapt Nutrition.

The data shows gym geeks are also looking beyond calories and BMI, to take a more scientific approach to their nutrition and fitness.

1 in 3 claim to understand what macronutrients are, while more than 1 in 5 could correctly identify what branch-chain amino acids (BCAAs) were.

Fitness bands topped the list of the most popular health-focussed technology, with almost half (48%) owning one.

Diet and nutrition apps (37%), personal training smartphone apps (33%), smart body scales (32%) and sleep quality tracking gadgets (25%) followed in the top five most common gadgets used to manage health.

Brits use this technology most commonly to monitor heart rate (68%), calories (47%) and body mass index (BMI – 44%).

Adam Dickinson, founder and managing director at Adapt Nutrition commented: “We’re seeing a trend emerging among British gym goers, as many are embracing modern technology and factoring in science to enhance their workouts and take their training regimes to the next level.

“The research has revealed some interesting stats surrounding fitness fanatics, not only about how they’re now relying on technology to monitor progress and track results, but also how far people’s understanding of the science behind health and fitness has come over recent years.

“For a long time, people have been getting fit and healthy simply by eating the right foods and exercising in the right way, but as technology develops over time, the health and fitness industry is of course going to follow suit.”

Body conscious Brits confessed to having spent an average of £167 on health and fitness technology in the last 12 months.

24 – 30 year olds topped the list of biggest spenders on this type of tech, splashing an average of £224 in the last 12 months, whilst the over 65s came in last place spending just £42.

Adapt Nutrition is a sports supplements brand, manufacturing the highest quality and most potent tried and tested formulas of pre-workout supplements, BCAAs, creatine and more, to produce maximum results. For more information, visit