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Channel your inner Harry Potter at London’s new Wands & Wizard Exploratorium

By Natasha Bazika  |  October 3, 2020

The magical creators of The Cauldron have launched their largest project yet, expanding their talents into a family-friendly retail, educational, and contactless experience using the power of a magic wand.

The Wands and Wizard Exploratorium recently opened on the ever-popular Greek Street in the heart of London’s West End. The garish pink Soho townhouse comprises three sections across five floors that showcase how fantasy can be made real with science, technology, and design.

The first section is the ground floor retail shop, shortly followed by the Magic Wand Experience due to open on October 5th. Finally, the Wizard Exploratorium, with multiple intriguing science-based installations that bring magic to life, will subsequently open, giving aspiring witches and wizards a reason to visit multiple times.

The venue, with its uneven wooden floors, large window displays, underground stone vault, and secret miniature door, feels like something out of a fantasy novel.

The heart of the venue is the Magic Wand Experience, an intimate, build-your-own magic wand workshop set in the attic of the Wizard Exploratorium

The venue revolves around the concept of a working magic wand, which acts as a control device for the guest’s entire visit to the Wizard Exploratorium.  The company has designed this new space for a COVID era, where social distancing is front and centre with the magic wand enabling contactless interaction with exhibits that bring fantasy to life through science.

Co-founder Matthew Cortland explained: “As a former high school teacher and department chair, I could not be more excited to be creating an exploratory experience for both kids and adults that celebrates STEM, literature, and imagination where we showcase how fantasy can be made real with today’s technology. It’s why we founded the company and the passion that drives our team. In a COVID world, it’s more important than ever to provide safe, fun, and educational experiences to developing minds.”

The enchanting retail shop located on the ground floor sells magic-wand interactive, DIY, and educational products as well as unusual sweets and homemade ice-cream, all dispensed with the wave of our custom magic wands. The Wizard Exploratorium is a magic wand-interactive science museum spread across multiple floors that demonstrates how concepts from fantasy can be made real, such as levitation, spell casting, and magical plants.

Each illuminated magic wand acts as a control device for the guest’s entire visit to the Wizard Exploratorium

The heart of the venue is the Magic Wand Experience, an intimate, build-your-own magic wand workshop set in the attic of the Wizard Exploratorium. This small-group, theatrical class is led by a master wand-maker, and patrons select their customised wand components and assemble their own working, illuminated magic wand.  This wand can then be used in the venue, at home with pairing educational products that teach STEM and cultivate creativity, and in The Cauldron’s venues worldwide.


Pricing for the Magic Wand Experience is £49.99 per person (slots available starting October 5th) where wands made at the workshop can be used throughout all venues and taken home too. Guardians may accompany children free of charge, For bookings visit

General entry to the Wizard Exploratorium will be free for children ages 12 and under, £10 for students and teachers, and £19.99 for adults (aged 18+) and includes the rental of a magic wand.

For all of October, The Wizard Exploratorium will be hosting jack-o-lantern carving for families with The Cauldron’s homemade alcoholic and non-alcoholic spooky juice topped with whipped cream. For bookings visit

Private event packages, memberships, and seasonal programming will develop in the space and teachers are encouraged to get in touch for class field trips and educational partnerships. The retail shop is open daily from 11am to 9pm. For bookings and more information, visit