East London’s hottest new hotel One Hundred Shoreditch opened its doors just this month, but its rooms and suites are already booking up fast thanks to its trendy, design-led aesthetic, vibrant events programme and privileged location on Shoreditch High Street, in the thick of the area’s vibrant arts, music and foodie scene.
The latest opening from the Lore Group (the group behind Sea Containers London, Pulitzer Amsterdam, Riggs Washington DC and Lyle Washington DC), the hotel has been making waves in the capital since its February launch, and it’s easy to see why it has so quickly become the talk of the town, as with its lavish, contemporary interiors and host of excellent dining options and facilities, it’s the perfect hideaway for a stay in the city.
“We’re super excited about the opening of One Hundred Shoreditch and seeing the new spaces come to life,” says hotel manager Mark Jonathan Heyburn. “The team and I can’t wait to start welcoming guests in February and showcasing the hotel to our neighbours and community”.
This highly sought-after property certainly has a lot to offer its guests, from luxe accommodation and facilities to a thrilling location at the heart of London’s buzzing Hackney district in what remains one of its coolest areas. Here, we take a look at what you can expect from a stay.
Designed by Lore Group creative director Jacu Strauss, One Hundred Shoreditch aims to reflect the ways in which the area has evolved during the last decade, with interiors mirroring the neighbourhood’s new, grown-up feel while retaining the buzz and vibrance synonymous with the area in the hotel’s public spaces.
The hotel is home to five meetings and events spaces suitable for everything from private dining and receptions to meetings and weddings, with the largest room, surrounded by floor to ceiling glass, offering views of the London city skyline.
As part of the hotel’s ongoing commitment to the local community, One Hundred Shoreditch has partnered with two charities – an East London charity focused on helping people facing homelessness and addiction transform their lives; and Refuge – a charity providing specialist support to those experiencing domestic violence and abuse.
Accessible to all types of guests, families and those with dogs and other pets are made to feel welcome here. There are plenty of fun family activities within easy reach, and with interconnecting rooms, additional beds, cots and plenty of other thoughtful amenities to ensure you and your family feel completely at home during your stay.
Rooms and suites
A cosy and quiet retreat away from the hustle and bustle of East London’s vibrant social scene is essential for rest and recuperation, and the rooms and suites at One Hundred Shoreditch are just that. Providing a sense of calm in the heart of Shoreditch and allowing you to disconnect from the outside world, these stylish spaces have everything you could possibly need for a relaxing and enjoyable stay.
Accommodation options range from ‘studios’- featuring comfortable beds, hybrid work and dining spaces, bespoke artwork by Jacu Strauss and a feature tapestry wall – all the way up to the ultra chic ‘studio suite’, which comprises a spacious living room, sumptuously furnished bedroom and a sprawling private terrace offering sweeping views over East London below. A mix of bespoke and curated vintage furniture and inspired design touches will make you feel just as if you’re lounging in your own private East London Apartment – and what could be better than that?
Food and drink
One Hundred Shoreditch is home to six restaurants and bars, the highlight of which is the spectacular Goddard and Gibbs – the hotel’s star eatery and wine bar, which was inspired by the quaint fishing villages and seaside towns dotted along England’s picturesque coastline.
A vibrant and informal all-day British seafood restaurant serving up a mouth-watering array of dishes for brunch, lunch and dinner, some of the must-try starters include Dorset crab with kohlrabi, radish salad and pink grapefruit dressing, and the G&G smoked salmon served with horseradish crème fraiche and soda bread. Moving onto mains, and you can certainly expect to be spoilt for choice, with the squid ink linguine, roasted skate wing and grilled lobster and chips all show-stopping dishes that are guaranteed to impress. If you’re hungry after hours, then the restaurant even offers a seafood takeaway hatch for late night dining in your room.
At the wine bar, guests can unwind over a glass of wine or two in a stylish and welcoming space, with a menu comprising a mix of modern, forward-thinking producers and more renowned winemakers from some of the world’s most celebrated regions and some small sharing plates if you’re feeling a little bit peckish.
In the basement at One Hundred Shoreditch, you’ll find Seed Library, a cocktail bar by renowned bartender and drinks visionary Ryan ‘Mr Lyan’ Chetiyawardana, with drinks harnessing a rich manifesto of heritage ingredients to create new takes on favourite serves with a cleaner, differently composed balance sitting alongside a handpicked selection of beers and wine.
Up at the stylish rooftop bar and terrace offers panoramic views across East London. And for both hotel guests and locals, the lobby also offers both the Lobby Bar – where you’ll find a selection of drinks, cocktails and Neapolitan pizzas being served throughout the day, and the Coffee Shop, which offers some delicious blends from local roaster Ozone Coffee, for a more laid-back place to grab some refreshments.
Shoreditch is undoubtedly one of the most exciting and creative locations in London, and One Hundred Shoreditch is located right at its heart. You’ll never be short of things to do here, and on the hotel’s doorstep you’ll find some of the most eye-catching street art in London, as well as some of the city’s trendiest restaurants and pubs, edgy art galleries and unique independent shops.
At the hotel itself, you’ll find an exciting calendar packed with events spanning music, art, fashion, design and wellbeing, which run throughout the year.
The hotel’s creative hub, a gallery and art space, The Workshop, will be partnering with Nelly Duff, the East-end art institution on London’s Columbia Road to showcase global contemporary and urban print and street art. The Workshop will rotate exhibitions, events and pop-up retail to bring guests the best of East London’s buzzing and original cultural scene.
And of course, the hotel’s dedicated Peloton studio and an in-room Peloton offering means that staying active and keeping fit is easy and enjoyable, too. A fun and sociable way to burn some calories and get your blood pumping, it’s a must try during your stay here.
In a nutshell
A vibrant and contemporary hotel in the heart of buzzing Shoreditch, if you’re looking for the coolest new luxury accommodation in the capital, then this is it. Perfectly located for immersing yourself in the city’s arts, food and music scene, it offers all the facilities you could need for an enjoyable stay, and more.
Address: 100 Shoreditch High St, London E1 6JQ
Phone: 020 7613 9800