Marbella’s most exclusive port recently presented its ‘Have a Great Day’ campaign in celebration of its 50th anniversary with the British model, Lady Kitty Spencer. Honouring its half-century of rich history, this exciting new campaign, which will launch at the end of March, highlights some of the main attractions across Puerto Banús and Marbella – a luxury Spanish destination of international renowned for its nautical heritage, exceptional shopping, culinary experiences, five-star hotels and array of sports and discerning activities.
Style icon Lady Kitty who represents the values that have always characterised the iconic port is also known as the brand ambassador for internationally-renowned luxury brands such as Dolce and Gabbana and Bulgari.
Intending to showcase the sophistication, authenticity and passion for unique luxurious experiences, Juan Nuñez-Insausti, CEO of Puerto Banús, predicts excellent prospects for the coming years, he said: “We are in a very good moment. Top luxury brands are investing in the port, with regular new arrivals, upgrades and major expansion plans. Highly prestigious hotel chains are announcing upcoming openings in Marbella and we are increasingly known for our gastronomy and for the sporting events that choose this destination as their headquarters.”
He also reveals his strategic vision for the coming years. “We will continue to attract world-class gastronomy, regularly enhance our portfolio of luxury brands, and encourage the appeal of our iconic destination with an array of exciting new events,” Nuñez-Insausti told LLM.
Aristocrat Lady Kitty is thrilled to help people of her generation connect with “a place as wonderful and with a story as exciting as Puerto Banús”. A campaign for the new generation – Puerto Banús aims to target millennials with increasingly high purchasing power, a decisive segment in the tourism and luxury market internationally. That is why social networks will be the main communication channel for the campaign, which will be disseminated in 12 countries: Spain, UK, Norway, Denmark, Finland, Sweden, United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Morocco, and key regions in the United States.
2020 marks 50 years since the inauguration of Puerto Banús. An array of celebrations is being planned throughout the year for this very special anniversary, including a wide variety of special events and activities. Since its opening, Puerto Banús has contributed substantially to the development and consolidation of Marbella as a luxury destination of global reference. During these past 50 years, Puerto Banús has been a preferred meeting spot for the international jet-set crowd. A haven known for its social life, the port has captivated diverse characters including Rainier of Monaco and Grace Kelly, the Kings Don Juan Carlos I and Doña Sofía, Liza Minelli, Maria Callas, Audrey Hepburn, the Aga Khan, Lola Flores, Lady Gaga, Zinedine Zidane and Cristiano Ronaldo.
Rated the most exclusive marina in Europe in 2019 by real estate giant, Engel and Völkers, Puerto Baús has been amongst the favourite ports since its inception for the most impressive yachts in the world. It has been a docking port over the years for iconic vessels such as Nabila or Giralda and today welcomes such watercraft as the Azteca, Solandge, Taiba and the Mia Rama. The culture of luxury has been a key attraction for this iconic enclave. It currently has one of the highest concentrations of luxury brands per square meter in Europe with firms such as Dior, Hermès, Louis Vuitton, Saint Laurent, Loro Piana, Versace and Valentino, supplemented in 2020 with both Fendi and Moncler.
Throughout its esteemed 50-year trajectory, Puerto Banús has also been home to some prominent international championship competitions, in particular in the form of regattas and car racing, this includes back in the 1980s when the Marlboro Championship turned Puerto Banús into the very first urban automobile circuit in Spain.