Heralding a new take on luxury which reflects our challenging times, the much anticipated new Rolls-Royce Ghost favours elegant minimalism over showy opulence, whilst still of course retaining the exquisite craftsmanship that’s synonymous with the brand.
The process from concept to launch has taken over six years, and the combined expertise and input of a team of designers, engineers, craftspeople and luxury intelligence specialists. As with the first Goodwood Ghost, launched way back in in 2009, this collective worked obsessively to ensure that the new model graced with its name would hold its own place in the Rolls-Royce portfolio and represent a unique set of client values.
It was clear through the development process, and detailed knowledge of Rolls-Royce client wishes and tastes, that the concept and appreciation of the traditional markers of luxury had evolved, and the era of ‘post opulence’ had arrived. This progressive new model reflects this with its clean lines, absence of bling and gilding, and focus on technology, dynamic performance, and versatility.
To achieve this, Rolls-Royce’s engineering experts rejected the use of a pre-existing platform and instead configured the marque’s proprietary spaceframe architecture to incorporate elements of the brand’s existing model portfolio such as all-wheel drive and all-wheel steering, while adapting the structure to accommodate significant advances in Rolls-Royce’s hallmark magic carpet ride and dynamic abilities.
The model is equipped with the hallmark 6.75-litre twin-turbo V12 engine, delivering 571PS and 850nm and feature highlights include doors which now electrically open as well as close, interior components which are tuned to specific resonant frequency to create a sense of serenity, a down lit Pantheon grille which discreetly illuminates Rolls-Royce iconography, and a world first Planar suspension system significantly increases agility and effortlessness.
Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars said: “The new Rolls-Royce Ghost is the most technologically advanced Rolls-Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times.”
