DS Automobiles unveil collaboration with Givenchy Le MakeUp : The DS 3 Givenchy Le MakeUp
Following the launch of New DS 3 earlier this year, DS Automobiles has revealed the New DS 3 Givenchy Le MakeUp Limited Edition, which has been created with Givenchy Le MakeUp to redefine French luxury and elegance in automotive design. Designed to appeal to customers looking for the ultimate in personal expression, only 500 examples will be available in the UK. Just over half of all DS 3 drivers are women, so this limited edition has been designed to meet the expectations of many modern day women, who are always on the go.
A bespoke Givenchy Le MakeUp kit is stored in a special compartment in the driver’s armrest inside the car and the spacious interior provides the perfect place where both the driver and the front passenger can apply and check their make-up before driving. Further enhanced by experiential technology – a signature of the DS brand – both courtesy mirrors feature special LED lighting developed exclusively for this limited edition to ensure the best possible illumination, day and night.
The unique styling of the car includes a textured white body colour called Opaline White. The exterior look is completed with stylish Givenchy Le MakeUp badges positioned on the doors, just in front of the ‘shark fin’ B-pillars. The beautifully finished exterior perfectly complements the luxurious feel of the interior, which boasts a striking Rose Pink dashboard and premium black leather upholstery.
The interior is home to a host of personalised touches. The protective floor mats even feature the limited edition Givenchy Le MakeUp logo. The central armrest has a Givenchy Le MakeUp emblem as part of the leather trim and contains a compartment that holds a special Givenchy Le MakeUp cosmetics collection. The cosmetics kit comes with the car and includes Noir Couture mascara, Prisme Visage compact face powder and Le Rouge lipstick, together with a Whisper Purple nail polish developed specifically for this partnership.
The creation of two iconic French brands, New DS 3 Givenchy Le MakeUp will be on display at DS World Paris between 10 May and 7 June, alongside a range of stylish products from Givenchy Le MakeUp.
“New DS 3 Givenchy Le MakeUp expresses the finest expertise of two leading brands in one creation. Givenchy is a recognised name, embodying a distinctive, modern, creative approach to luxury and placing considerable emphasis on materials, textures and colours, just as we do. In short, it’s a brand with similar values, with which we have a great deal in common.” Thierry Metroz, Design Director of DS Automobiles.
The products offered in the New DS 3 Givenchy Le MakeUp kit are available to buy at DS World Paris during the exhibition.
Prices for the New DS 3 Givenchy Le MakeUp Limited Edition will start from £19,395 for the hatchback and £21,695 for the Cabrio version.