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Hyundai Motor launches new global luxury brand “Genesis”

Taking luxury to new heights Hyundai's Genesis looks to elevate the motor brands luxury status.

Genesis, a human-centered luxury brand, has been unveiled by Hyundai Motor promising to deliver the highest standards of performance, design and innovation with six Genesis models due by 2020.

Seeking to define luxury, Genesis will embody four key aspects; Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience to provide mobility centered on people.  The genesis philosophy echoes the vision of Hyundai Motor to be a ‘lifetime partner in automobiles and beyond’, with the ‘Modern Premium’ brand direction of Hyundai reinterpreted for the new Genesis marque.

Boasting outstanding driving dynamics and design with innovation tailored to meet the needs of the customers, Genesis looks to move away from a technological overload and focus in more on the consumer need for a personalised yet hassle-free customer experience.  Continuing the customer-oriented approach that flows through every Genesis model, sales and service staff will provide rapid and attentive service to customer’s requests.

“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfi these expectations, becoming a market leader through our human-centered brand strategy,” said Euisun Chung, Hyundai Motor Company Vice Chairman.

Genesis will feature a distinct design identity created by Hyundai’s new Prestige Design Division with its’ own wing-type emblem, naming alphanumeric naming structure e.g. : G90 and customer service offering. The Genesis models will also be fitted with the latest proactive safety technologies, intuitive convenience features and IT connectivity, with the aim to provide excellent ride comfort while retaining confident sportiness.

Initially on sale in the Korean, Chinese, North American and Middle Eastern luxury car markets, the Genesis brand will expand its reach to Europe and other parts of Asia as the model range grows to full strength.