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Hyundai unveil G90 as the first Genesis brand model

Hyundai unveil luxury Sedan the G90.

After recently unveiling their new brand identity, Genesis, Hyundai Motor have revealed the first development of its new range with the G90 luxury sedan, named the EQ900 in Korea.

Setting the tone as the Genesis brand’s flagship model, the G90 signals what is to come from the new exciting brand which is set to focus on  ‘human-centered’ technology alongside engaging driving dynamics.

“Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.” – Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor.

Featuring the Genesis brand’s hallmark design style ‘Athletic Elegance’, interpreted by the newly-formed Prestige Design Division it brings graceful and profound elegance to G90’s significant proportions. The launch of G90 is the first of six new Genesis models due to launch by 2020 and is scheduled for early next month in Korea.