Scroll to Top
Win a luxury 2-night sparkling Sussex break with Pride of Britain Hotels

Lexus Set Hearts Racing

Translating heart rhythms into car aesthetics as Lexus collaborate with M&C Saatchi.

Lexus Australia and creative agency M&C Saatchi have collaborated on the world’s first vehicle that directly translates the driver’s heart patterns into a striking visual display across the bodywork.

The one-off RC F high-performance coupe is visually stunning with the drivers heartbeat monitored, data collected resulting in an electric charge being sent through the bodywork. With electro-luminescent paint, produced by the US specialist Luminor, the charge creates an intense glow pulsating in the same rhythm as the driver’s heart rate.

“The heartbeat car also links to another key part of Lexus – high performance vehicles – via our F marque models, and the emotional responses a machine like the RC F can inspire in a person.” said Sean Hanley, Lexus Australia Chief Executive.

Driving a great car can stimulate the senses and quicken the heartbeat and Lexus certainly set hearts racing with their breathtaking visual capabilities. Further information can be found via Lexus’ website http://www.lexus.co.uk.