Maserati, Liberty and LDNY collaborate with crowd enticing window display
Maserati recently unveiled the Legacy collection in collaboration with Liberty department store, and LDNY fashion charity, with a week long bespoke window display at Liberty which comes to a close today.
“LDNY is a charity Maserati has been supporting since early 2015 when the first designs were showcased at Goldsmiths College. We’re delighted to see the final Legacy Collection in the window at Liberty, which is such an iconic fashion venue in London. Maserati has always been known for being a pioneer of style and design in the automotive world, so it’s an honour to champion new fashion innovators here in London.” – Peter Denton, Region Manager, Maserati North Europe.
The display featured three examples from the collection alongside cutting-edge technology from ‘Those’ – a London-based digital design works – with their digital drawing system ‘The Woodpecker’.
The Woodpecker is a drawing robot that has the ability to sketch images of Maserati cars, images of the Legacy Collection and the Liberty’s famous Tudor-style shop-front onto the glass window live in front of London shoppers. It’s interactive ability also enables the members of the public to get involved by writing tweets using #LibertyxMaserati onto the the glass.
The Woodpecker can be seen in action amongst highlights from a VIP event hosted at Liberty earlier in the week with Maserati Quattroportes lining Great Marlborough Street to welcome the guests who came together to celebrate the charity fashion collection and to officially launch the window display.
The Legacy Collection is an ethical, luxury fashion project by the LDNY Foundation which promotes female designers from around the world. The LDNY Foundation is a partnership between London College of Fashion (LCF) and Parson’s School in New York. Students from both universities entered designs by artisans inspired by nations such as Ethiopia, India, Mongolia, Papua New Guinea and Peru into a competition. Three LCF students; Nayana Kodesia, Nitya Kishore and Leticia Jacobson, will see their designs go on sale exclusively at Liberty.