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Pushing the Boundaries of Luxury : The BMW 7 Series is the perfect luxurious model to gift this Christmas

World Premiere Technology features on the truly impressive BMW 7 Series.

Give the true gift of luxury this Christmas with the brand new BMW 7 Series, set to push the boundaries of luxury when it comes to driving dynamics, long-distance comfort, efficiency and driver assistance; with exclusive options designed to optimise occupants’ personal sense of well-being inside the car.

Pioneering Technology  

BMW have pioneered a new exclusive, luxurious driving experience featuring groundbreaking technologies from the lightweight design to intelligent connectivity and interior ambience which create an unforgettable experience with long-distance comfort that you come to expect from any BMW model.  The introduction of carbon-fibre-reinforced plastic (CFRP), Driving Experience Control with ADAPTIVE mode, and BMW Laserlight help to enhance dynamics, efficiency and safety making this a must for the safety-conscious driver.

Further technology upgrades include the world premiere of Remote Control Parking, making the 7 Series the world’s first series-produced car that owners can manoeuvre in or out of forward-parking spaces without anyone at the wheel. If that doesn’t make jaws drop this Christmas, what will!? Other upgrades include the extension of the iDrive system, BMW Head-Up Display and the Surround View with 3D view.

Luxurious Interior

Stepping inside the 7 Series is like stepping into a bubble of exclusivity, relaxation and is a welcome relief to any journey. With luxurious additions from the executive lounge feature with massage function to the vitality programme, the interior is subtly accompanied with ambient highlighting creating a truly indulgent experience. Complimented with the Bowers & Wilkins Diamond surround sound system (fast becoming one of our favourite sound systems at Luxury Lifestyle Magazine HQ), as an option, it adds another layer of exclusivity and adds that extra personal touch to each drive.

Enhanced Comfort

Lacking comfort in your current model? The 7 Series will eradicate the uncomfortable journeys thanks to the introduction of the Adaptive mode available via the Driving Experience Control, which when activated matches the current driving style and changing route profile in truly breathtaking fashion. Depending on the driving situation, the powertrain and chassis systems are configured for either sporty or comfortable performance, furthermore models fitted with the Navigation system Professional use the map data to select the ideal set-up for example switching from city driving to the motorway. Won over by how it can revolutionise your drive? The next stage is to choose which 7 Series is for you.  Get your head around the power unit with 8 models to choose from.

Under the Bonnet

Heading under the bonnet, the 7 Series range is spearheaded by a V8 unit boasting a displacement of 4.4 litres and BMW TwinPower Turbo technology with the turbochargers located in the V-shaped space between the banks of cylinders in combination with an increase in the compression ratio from and the variability in the gas-exchange cycle brought about by the VALVETRONIC and Double-VANOS technology, engine efficiency is distinctly improved.

Alternatively the 3.0-litre petrol unit in the 740i and 740Li also see the benefit from BMW TwinPower Turbo technology producing an output of 240kW/326 hp. If Diesel is your preference the 730d and 730Ld, also 3.0L, boasts a 195kW/265 hp alongside superior efficiency.

Added to the 7 Series range is the  BMW 740e, a plug-in hybrid set to take on the hybrid market featuring a combustion engine and BMW eDrive technology from BMW i. A particular favourite at Luxury Lifestyle Magazine HQ is the M Sport package which accentuates the sporting demeanour of the 7 Series with a distinctive style.


Following on from this the BMW Individual programme, specially devised for this latest edition, gives the driver the opportunity to combine the vast technological highlights with a design, precision-tailored to their personal taste both on the interior and exterior. From the paintwork down to the leather variants, it truly is designed to meet your own specifications. What more could you wish for!?

Comfortable yet stylish, full to the brim with next level and groundbreaking technology and the ability to truly personalise your ride, the new BMW 7 Series is the perfect gift for the one you love.  A thoughtful, personal purchase that will without a doubt warm the heart of the recipient.

Full vehicle details and pricing can be found via BMW with models starting at £63,750.