In this day and age, many consumers are interested in finding brands that are sustainable, environmentally responsible, and support recycling. As many as 45% of consumers consider sustainability as an important attribute of a business, especially when it comes to the younger generations.
In fact, one study found that consumers are four to six times more likely to purchase from a company that champions the same purpose as them. Thus, in the modern world, it is essential for businesses to appeal to sustainably conscious consumers.
So, with this in mind, let’s take a look at seven ways that businesses can better appeal to eco-conscious customers.
Enlist the help of a sustainability-conscious marketing expert
In addition to helping businesses to retain customers and uplift their sales, some marketing companies like TCC Global can help you to create a positive impact on your local communities. This also involves making a conscious effort to become as sustainable as possible, building and strengthening the relationship between supplier and consumer.
Promote recycling in the workplace
Sustainability starts with yourself – so promote recycling in the office. Encourage employees to reduce their paper usage, reuse scrap, and recycle once they are done. You can even switch to responsibly sourced materials such as eco-friendly paper.
Donate or volunteer to local charities
Though contributing to sustainability might be a worldwide thing, you can still have a direct impact on the local community. Donate or volunteer your time to local charities that share the same values as your brand about the environment, and get involved in community efforts such as litter picking.
Use eco-friendly suppliers and businesses
Partner with like minded suppliers to ensure that your sustainability traces right back to the source of your products or services. For example, coffee shops can use carbon neutral transport, Fairtrade coffee beans, and biodegradable takeout containers. By promoting these suppliers, this can help immensely to clean up the supply chain. And use businesses that takes sustainability seriously, for example London’s award wining on demand furniture removal and recycling company Kwiksweep, which leads the way in reusing over 93% of items collected.
Get certification of your environmental consciousness
Some third party companies can do a review of your business, grading you on your commitment to environmentally friendly practices, environmental impact, and how interwoven sustainability is into your business practices. After you have been assessed, you can get certification that proves just how sustainable your company is.
Be transparent about your efforts to be environmentally friendly
However, going through all these steps to become environmentally friendly means nothing if the consumers don’t know about it! Don’t be afraid to share your story, communicating to your consumers why you have chosen to make a difference, how you are doing it, and what the impact has been. Transparency is key to building trust between your brand and your consumers.
Promote sustainability in your brand messaging
Another way that you can promote your commitment to sustainability is through your brand messaging. Clearly communicate your eco-consciousness to consumers on your packaging, business cards, leaflets, and other promotional materials. A great way to do this is by including your efforts to go ‘paperless’ within your email marketing campaigns.
Ultimately, using the seven tips above, you will be able to better understand both the benefits to your business and the environment by becoming more eco-friendly, and have the tools to better appeal to sustainability-conscious consumers.