When you hear the phrase “fancy a trip to the bookies?”, the chances are that the last things that spring to mind are glamour, style and sophistication – which, according to a new report by CasinoRange, could be the reason that online casinos and gambling have seen an average of around eight per cent of growth annually over the past four years.
But a new opening in London’s lavish Mayfair is aiming to change all that, inviting gamblers to enjoy its opulent surroundings and a five-star experience, all whilst placing a bet on the horses.
The Fitzdares Club, a members-only establishment designed for the luxury loving sports enthusiast, is a haven for those who are eager to get their fix of their favourite sport, during a time when – thanks to the ongoing Covid-19 restrictions – live sport spectatorship is simply not an option.
Located just a stone’s throw from the iconic Claridge’s store, this trendy new betting hub features plush soft furnishings and a plethora of wide-screen TVs, perfectly laid out to ensure that members can enjoy a socially distanced viewing experience in the lap of luxury, making it, arguably, one of the highest-class bookmakers in the world.
Fitzdares: A brief introduction
Located above the old Running Horse pub on Davies Street, Fitzdares fuses a posh members’ club feel with a hint of classic sports bar, with a £600 member fee and a limit of 200 members at any given time to give it a truly exclusive feel.
Its in-house bookmaking firm is considered to be the highest end offering on the block when compared to its competitors, including both online and land-based bookmakers and casinos.
Fitzdares was founded in 2006 by Balthazar Fabricius with some financial help from Ben and Zac Goldsmith – who may be remembered for his London Mayorship campaign back in 2016. Since then, the company has also acquired a number of very famous bookmaking names such as Sunderlands and Guntrips, who have been around since 1882, all adding to its ever-increasing credibility.
When the main street competition zigged, Fitzdares zagged
So, apart from its obvious air of opulence, what exactly is it that has made the Fitzdares the success it is today?
For one thing, club has gone for a slick and sophisticated style of decor in order to challenge the traditional reputation associated with a ‘trip to the bookies’.
This approach has won the Fitzdares Club a legion of loyal fans and has ensured that it has stood out from the crowd from the very beginning. Offering a personal service to its members to ensure that their every need is met at all times, the experience here is second to none.
The club doesn’t just look good; it delivers on the technology front, too. Featuring the very finest in audiovisual technology, it provides an unrivalled sport-watching experience – and with a luxurious menu of mouth-watering food and drink served to members in its two private dining rooms, it also offers relaxation to the maximum.
The doors to this newly revamped and prestigious club only re-opened recently, on the 1st September 2020, with its first clients having the chance to enjoy the thrill of the Rolland Garros – which saw Poland’s first-ever grand slam winner crowned.
From Royal Ascot to the Champions League, some of the nation’s biggest sporting spectacles are set to be enjoyed here over the coming months and years – although for the next month or so, with new lockdown measures set to come into play on Thursday, 5th November, fans will have to make do with watching from home.
When the club does get the green light to reopen in December, it’s certain to go down a treat with sports fans who have simply had enough of staying at home – and with social distancing measures sure to be respected, it’s a safe, sophisticated and utterly exclusive place to watch sport.