Over recent years, consumer attitudes towards luxury skincare and haircare have changed dramatically, and today, we’re demanding a more ethical and more natural solution to our beauty needs. Not only are we becoming more conscious of the ingredients we’re putting on our skin and in our hair, but also of our environmental impact, and brands have had to adapt and evolve quickly in a bid to keep up.
One brand that has been doing things right from the start though, is EssencesbyNadya – a female-owned enterprise founded on principles of purity, sustainability and inclusivity that has carved out a niche for itself in the beauty industry with its hand-made, vegan, and cruelty-free facial oils and hair oils.
Catering to individuals of all ages and skin types with products that prioritise effectiveness as well as ethical and sustainable production, at the heart of EssencesByNadya’s philosophy lies a dedication to using only the finest natural ingredients, meticulously sourced to ensure purity and potency. Skincare formulations are crafted to deliver unparalleled results, addressing common skincare concerns like dryness, acne scarring, dark spots, and signs of ageing, while the brand’s hydrating hair oils are designed to nourish and breathe new life into hair for truly luscious locks.
The brand’s luxury body oil is proving particularly popular, and is crafted with a blend of nature’s finest ingredients, soothing, softening and nourishing, and working all-round wonders for dry skin. It includes jojoba oil, which mimics the skin’s natural oils, hydrating deeply without clogging pores, while apricot kernel oil is rich in vitamins and fatty acids, promoting skin elasticity and radiance. Then, there’s grapeseed oil, which is packed with antioxidants, protecting against environmental stressors; chamomile oil to calm inflammation and irritation, and ylang ylang oil to balance moisture levels, while sweet orange oil rejuvenates and brightens.
From humble beginnings
“I’m proud to hand-create products that are natural, vegan, and cruelty-free. As well as being free from harmful ingredients, they’re suitable for all skin types. Each formulation prioritises effectiveness and safety to ensure a wholesome skincare experience,” says Nadya.
Indeed, EssencesByNadya’s products embody a holistic approach to beauty that celebrates individuality and integrity.
The brand initially came about when founder Nadya Ali embarked on a personal skincare journey at the age of 41, feeling disillusioned by high-end brands that failed to deliver the desired results. Determined to find a solution, she delved into extensive research on essential oils and their benefits and later, fuelled by a passion for effective, natural skincare, began formulating products designed to address common concerns such as dark spots, acne scarring, dryness, and aging.
Using her own creations, she experienced transformative results firsthand.
“Despite nearing my mid-40s, many find it hard to believe due to the youthful glow my products help maintain,” says Nadya.
Encouraged by the glowing feedback from close friends and family, she was inspired to share her discoveries with a wider audience, and in 2021, she founded EssencesbyNadya, at the time a small-scale venture rooted in quality and efficacy.
Despite its modest beginnings, EssencesByNadya quickly gained momentum through word-of-mouth endorsements and positive experiences shared by satisfied customers.
“I didn’t initially focus on extensive trading, but the organic spread of positive experiences and results created a buzz that extended beyond my immediate circle,” says Nadya.
The brand’s Instagram platform has proved to be a key tool in amplifying the EssencesbyNadya message and getting its products out there, and has amassed a loyal and dedicated following since its launch, now serving as a testament to the satisfaction and great results its products bring. With a growing and engaged community and a plethora of positive and uplifting testimonials from happy customers, Nadya and her team have cultivated a thriving online presence that clearly resonates with individuals seeking authenticity and excellence in their skincare and haircare routines.
Central to the brand’s ethos is the belief that luxury skincare should be accessible to all.
“Everyone deserves access to premium skincare without compromise,” Nadya affirms. True to her word, EssencesByNadya offers indulgent products at an accessible price point, ensuring that quality and affordability are not mutually exclusive. So, whilst they certainly feel luxurious, using the brand’s products is the kind of opulent experience that can be enjoyed by everyone.
Beyond its core range of luxury facial oils, EssencesByNadya has expanded to include luxurious hair oils and lip balms, with plans for further product development afoot – but for now, it’s a case of quality over quantity. Each product is designed with the same meticulous dedication to quality, efficacy and natural goodness, reflecting the brand’s unwavering commitment to excellence.
A bright future
There’s no denying that EssencesByNadya has built up quite the presence in the online space, but its reputation is one that extends into the offline world, too. The brand has already showcased its offerings at prestigious events such as the Halal Expo at Excel London and various pop-up stores across London, too. In February of this year, Nadya opened a pop up for three days at Westfield Stratford City in London, having been invited along by Shop Perisa along with a selection of other small businesses. Shop Perisa’s goal is to provide an opportunity for small businesses, particularly those owned by ethnic minorities, to showcase their products within prominent retail organisations.
Providing a valuable opportunity for customers to interact directly with Nadya and learn more about her brand’s story, connect on a personal level, and witness the effectiveness of her products firsthand, it’s little wonder that such events have provided a welcome boost for EssencesbyNadya, and by all accounts, Nadya’s genuine enthusiasm for her products is evident. For those who already use them, it is easy to understand why, because these are products that do what they say on the tin.
The brand has also garnered significant attention from Asian media outlets, further amplifying its reach and relevance in the beauty and skincare industry. Featured on UK44 and AP Archive, Nadya’s interviews underscore the brand’s significance within the halal beauty sector, highlighting its commitment to fostering understanding and promoting ethical practices.
The bottom line
For those seeking a brand in which efficacy, ethics and luxury intersect, EssencesbyNadya ticks all of the right boxes, and then some. As the brand continues to grow and evolve, it’s clear that one thing we’ll always be able to rely on is an unwavering dedication to its founding principles, offering a glimpse into a future where beauty is synonymous with integrity and authenticity. It’s a conscious choice that gets results, and it feels like the ultimate indulgence, too – so what more could you possibly want from your skincare and haircare brand of choice?
All imagery unless stated otherwise credit: Nadya Ali
