When you’re not looking or feeling your best, your skin is one of the first places it shows – and physical illness, as well as stress and anxiety, can wreak havoc, causing the fine lines, wrinkles and dehydration we spend our days doing our best to avoid.
The skin is the human body’s largest organ, with the average adult carrying some eight pounds and 22 square feet of it. While most of us think of it simply as an external indicator of our health and youth, its roles go far beyond this, providing an airtight, watertight and flexible barrier that protects us from the elements and pollutants of the outside world, as well as regulating temperature, immune defence and vitamin production within the body.
With this in mind, the importance of caring for our skin’s health – and not just the way it looks – is of the utmost importance, and paying greater attention to the ingredients we put onto it in a bid to look fresher, younger and more radiant is essential. If you wouldn’t eat it, then why would you want to put it onto your body? It’s a question an increasingly discerning audience of consumers is asking itself, and one that brands must endeavour to respond to if they want to continue to win them over.
Australian skincare brand House of Immortelle believes that nobody should have to compromise their health for beauty, and rightly so. By capturing and using the age-defying, skin-healing and mind-soothing properties of naturally occurring Australian botanicals, its range of luxury products aim to nourish skin from the inside out, using only safe and natural ingredients to achieve the desired results.
“The majority of skincare products include water as the main ingredient leaving very little room for active, working ingredients,” says a spokesperson for the company.
“But this is where the House of Immortelle skincare differs. Through the use of plant hydrosols – produced by distilling fresh leaves, fruit, flowers and other plant materials – as a base ingredient, we’ve ensured that our products are more effective on the skin, with a seamless synergy between all of the natural, active ingredients we use in our formulations.”
Delivering a range of therapeutic benefits, hydrosols allow each product’s active ingredients to penetrate deep into the skin’s layers to treat a range of specific issues, ensuring optimal absorption – and through superior hydration and nourishment, they seek to restore skin back to optimal health.
In a world where pretty packaging and clever marketing campaigns are increasingly taking precedence over substance and results, it’s certainly a refreshing approach to skincare, and it’s one that has understandably won House of Immortelle a legion of loyal fans.
Best known for its B5 skincare range – in particular, its potent B5 face serums – the brand is beloved due to its dedication to skin health, but also the beautiful results it provides that are visible from the outside. Designed to soothe and soften the skin while promoting the growth of new and more youthful skin cells, House of Immortelle’s luxurious B5 face serum is also intensely hydrating, with its tiny molecules able to penetrate deeper than those found in moisturising creams and lotions for improved benefits.
Because B5 serum is a humectant, and a water-binding substance that has the power to both attract and retain water, it ensures skin stays supple and moisturised throughout the day. This moisturising gel contains hyaluronic acid, the body’s natural hydrator, to help bind moisture to the skin, and is blended with rose, geranium and green tea to balance sebum, fight free radicals and even further enhance moisture, replenishing the ingredients the skin needs to feel smoother and look younger as part of a powerful, highly antioxidant formulation designed to heal, repair and protect.
So now that we know what’s in House of Immortelle’s products, the question is, what isn’t? Well for starters, all of the brand’s products are 100 per cent free from sodium lauryl sulphate, parabens and phthalates – all chemical nasties that have been linked to a range of unsavoury skin conditions including eczema and irritation.
They are also entirely devoid of acne-causing ingredients like mineral oils and silicone, as well as artificial colours and fragrances, relying only on certified organically grown ingredients in their most natural form – licensed by the Australian Made Campaign Limited (AMCL) and Safe Cosmetics Australia (SCA) to ensure skin stays healthy and looking its best. Add to that that the entire range is cruelty free, and it’s easy to see why it’s gaining such a following, with today’s customer becoming ever more discerning about the products they buy, and who they buy them from.