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Meet the fashion guru: Giulia Baggini of CLD PR in Los Angeles

By LLM Reporters  |  September 17, 2021
Giulia Baggini

Giulia Baggini was born in March 1994 in Treviglio, Province of Bergamo, where she grew up. From a young age she demonstrated a strong sense of fashion and love for the fashion world and, at 15, Giulia was one of the first girls to start a fashion blog.

Thanks to ‘Giulia’s Fashion Blog’ she received invitations to the most prestigious fashion shows and presentations during the Fashion Weeks of Milan and Paris (including Prada, Fendi, Dolce & Gabbana and Ferragamo) where she was immortalized by the Streetstyle photographers, which led her to appearing on online and print magazines, and partner with industry brands such as Giannico, Le Capresi, Vivetta for special projects.

In 2015, she started studying at the Marangoni Institute in Milan, where she took the Fashion Styling course, thanks to which she worked as a stylist with magazines for shoots and editorials including Vein Magazine, D-Scene Magazine, Vice Italia and as assistant to some internationally famous stylists such as Leith Clarke, Rocco Galluccio and Ramona Tabita. At this time, she partnered with a famous group of multi-brand shops in Italy and went on to take on the role of fashion buyer, which saw her visiting the most prestigious showrooms in Milan and Paris (like Fendi, Balenciaga, Yves Saint Laurent) during sales campaigns.

Giulia Baggini
From a young age she demonstrated a strong sense of fashion and love for the fashion world

Giulia also set up a blog ‘Les Milanesi’ (The Milanese), a fashion and lifestyle platform co-founded with her friend and colleague, Margherita. This led to Giulia earning recognition appearing on both the national and international editions of magazines like Elle, Marie Claire, Grazia, Vogue and printed magazines such as Gioia, Cosmopolitan IT, Grazia UK, Grazia IT, and Elle Japan.

Giulia now lives in Los Angeles today and holds the position of influencer department director at CLD PR, one of the biggest Public Relations agency in LA, where she is the leader of a team and works closely with the most important influencers and celebrities, such as Rihanna, Ariana Grande, Miley Cyrus and Cardi B, collaborating with them on projects, events and more.

Overall, Giulia is not only a multifaceted fashion talent who has gained lots of experience throughout her career in the fashion world, but she’s also extremely competent at spotting new trends which allowed her to gain her clients’ trust, making her one of the most sought-after PR persons right now. We caught up with Giulia to hear of her fashion influences, her favourite desiger and what every wardrobe should contain.

What would you say are the basic pieces any woman should have in their closets?

I would say a nice pair of straight jeans (maybe Levi’s), an everyday classic bag, a white shirt, and a nice blazer!

Giulia Baggini
Giulia works as influencer department director at CLD PR, one of the biggest Public Relations agency in LA, and works closely with the most important influencers and celebrities, such as Rihanna, Ariana Grande, Miley Cyrus and Cardi B.

Which celebrities do you think have the best sense of style and why?

My favourite celebrity style has to be Olivia Palermo. I’ve always been a big fan of hers and her style. She’s very chic and classy! And then of course Princess Diana, I loved her style and she was an absolute icon.

What do you enjoy doing outside of work?

I like to take road trips (even small ones) with my boyfriend and our dog. When Covid hit we drove to Texas (where he is from) and although it was a super long road trip, it was one of my favourite experiences ever. Since then, we started taking road trips every now and then and I really enjoy it.

Which social media platforms do you use the most?

Instagram is definitely the one I use the most, then I would say Facebook as it helps me keep in touch with my friends back home. And then I love TikTok: I don’t really post there but I love scrolling and finding lots of funny and interesting videos.

How is fashion in Italy compared to Los Angeles?

I think fashion in Los Angeles is way more laid back than it is in Italy. In Los Angeles none really cares about brands or branded items, people look more at the style of the item rather than the brand or quality. Whereas in Italy, quality and brands are very important. People like to dress up more, even if they have to do groceries. I’ll never see someone wearing leggings or sweats while doing groceries in Italy!

Giulia Baggini
Giulia’s favourite designer is Prada, with Miuccia Prada being one of her biggest inspirations

What websites or blogs do you read daily?

I like to keep myself informed on fashion news, trends, fashion shows, so I always like to read Vogue.com daily.

Who are your favorite designers or photographers?

My favourite designer is for sure Prada, I love this Italian fashion label and I had the pleasure to attend lots of their fashion shows in Milan and they never disappoint. I like how Miuccia Prada is always able to design super chic and feminine clothes, which embody the perfect Milan style, but they always have an innovative twist. Besides Prada being my favourite brand, Miuccia Prada is also one of my biggest inspirations: she’s always been a strong, successful woman, with a great sense of style (of course), which is who I aspire to be. As for photographers, I admire the work of Helmut Newton, for his beautiful black and white photos.

What does a typical working day look like for you?

My days are always pretty busy! I usually wake up around 8am and make breakfast for my boyfriend and I. I leave for work around 9.20am so I can be there on time at 10am. My days are always filled with meetings, zoom calls with clients, new projects. Usually I have zoom meetings with clients that are in Europe in the mornings, after that I check with my team to see what’s on the to-do list for the day, and we split tasks.

I take my lunch break around 1pm, and after my break I usually take appointments in the showrooms with influencers and stylists, work on new events concepts, as well as new ideas for our clients, to present to them. I leave work at 6.30pm and I head home where I usually find my boyfriend cooking dinner for both of us already. We are always very tired, so after a big dinner we watch a good movie and head to bed no later than 9.30/10pm!