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Why Baunat is a rare diamond in the world of luxury jewellery

By Melanie Kruger on 5th October 2020

When it comes to jewellery, everyone knows that diamonds are a girl’s best friend, and few gifts could evoke such excitement as a sparkling new ring or necklace or a perfect pair of earrings. These brilliant, multi-faceted gemstones have been a source of fascination for millennia now, capturing imaginations and hearts the world over, and when you catch sight of your favourite piece as it glitters in the sunlight or in a mirror, it’s certainly easy to see why.

Buying diamond jewellery is quite unlike buying any other piece of jewellery, and the experience should be as elevated from start to finish as the mesmerising gemstones it concerns are special.

Innovative and fast-growing Belgian diamond jewellery brand, BAUNAT, knows all too well the importance of the experience to buyers, and as such, offers one of the very best in the world. A digital native diamond jewellery brand with a disruptive business model, it prides itself in purchasing all of its diamonds at the source, producing beautiful, high-quality bespoke pieces of jewellery on demand and optimising its stock control at all times.

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BAUNAT was established in 2008 at the heart of the world’s diamond district in Antwerp

Offering high-quality diamond jewellery at excellent prices, much of its business is done online via its innovative and very user-friendly website – keeping it one step ahead of much of the competition. Combined with the exceptional level of service it provides, it’s no surprise than BAUNAT has fast become a leader in its field.

BAUNAT was established in 2008 at the heart of the world’s diamond district in Antwerp, and the entire development process of each piece of jewellery it produces is carried out by the company’s in-house designers, who work closely alongside expert local goldsmiths and diamond setters to create timeless and exclusive diamond jewellery that any woman would be proud to be seen wearing.

Using traditional methods in combination with the latest technology to guarantee the quality of its jewellery, BAUNAT offers only 100% natural diamonds, which means none of its gemstones are treated, artificial or clarity intensified.

BAUNAT
Using traditional methods in combination with the latest technology to guarantee the quality of its jewellery, BAUNAT offers only 100% natural diamonds, which means none of its gemstones are treated, artificial or clarity intensified

“Our strength lies in the balance between high quality jewellery, fair prices, transparency for our customers and unique services”, explains Stefaan Mouradian, co-founder and managing director at BAUNAT.

“When selecting our diamonds, we go beyond looking at the traditional ‘4 C’ characteristics – carat, clarity, colour, and cut, because for us, those are not the only important aspects of a diamond to consider. The actual radiance of the diamonds is equal significance, so with this in mind, we personally inspect each and every one of our diamonds to ensure they are up to standard before we offer them to our clients”.

Despite the pressures of the ongoing pandemic, BAUNAT has manages to weather the storm relatively unscathed – so what exactly is its secret?

“At BAUNAT, we focus on a target group that is informed (Smart Buyers). Customers are becoming more and more adept at comparing providers and retrieving information, for example about diamond quality”, says Steven Boelens, executive director at BAUNAT.

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From spectacular diamond rings and necklaces to a selection of show-stopping Swiss watches, there’s nowhere better to get your diamond fix

“Because we are digitally native and therefore agile, it was relatively easy for us to make adjustments when the pandemic broke out.”

“We’ve had to adapt quickly to ensure that we can continue to provide an unrivalled level of service to our customers. For us, that has meant embracing the digital world all the more, and we now offer private virtual appointments via Zoom, where we show clients our pieces in real time. It’s proven to be a very popular service, and one we aim to continue into the future, since sometimes, even outside of a pandemic, our customers can’t get to us when they’d like to.”

The satisfaction of the BAUNAT’s clients is of paramount importance to the brand, and currently, the company has more than 3,000 reviews extolling its virtues online. It’s also ranked number one in the category ‘Fashion’ worldwide on Trustpilot, having worked hard to earn its reputation as one of the most trustworthy brands on the planet.

The satisfaction of the BAUNAT’s clients is of paramount importance to the brand, and currently, the company has more than 3,000 reviews extolling its virtues online

Because jewellery comes down, in many cases, to personal tastes and preferences, it also offers a tailor-made jewellery service. Customers who opt to make use of the service are able to liaise closely with BAUNAT’s in-house goldsmiths and designers to bring the jewellery they’ve been dreaming of to life, and nothing is too big of a job for the company’s dedicated team.

There’s just something about having a one-off piece that you know no-one else ever will – it’s all part of the appeal. Here, you can have an entirely unique diamond engagement ring designed exactly as you’d always pictured it, which is guaranteed to make it your most cherished possession in life.

BAUNAT’s Bricks and Clicks model, offered in key countries, means that are also a range of showrooms available to visit for those who prefer to be guided in person – including in Amsterdam, Geneva, Zurich, Dusseldorf, Antwerp, Paris, and Hong Kong.

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BAUNAT has fast become a leader in its field

If you’re based in the UK, then good news – BAUNAT’s new London office, based in Mayfair, is now open, and is set to welcome its first clients into its showroom from 5th of October. Headed up by branch manager, Galia Kirilova – who will also be the face of the brand in the UK – it is set to offer the opportunity to try on jewellery in a relaxed environment and discuss the products, making for a luxurious experience that should be part of any diamond-buying experience. Be sure to reserve a slot though, as this exclusive service is appointment only.

From spectacular diamond rings and necklaces to a selection of show-stopping Swiss watches, there’s nowhere better to get your diamond fix – and you’re guaranteed to leave with stars in your eyes.