New organic bottled herbal tea brand to launch in UK
This summer, Honest, a new organic bottled herbal tea brand, launches in the UK for the first time, with three low calorie variants that promise to taste “Just a Tad Sweet.”
After almost 20 years of success as the top-selling organic bottled tea in the US, Honest will launch in the UK on August 1st, 2016. The brand is aimed at those who seek organic refreshment during their busy on-the-go lifestyle.
The three variants launching this summer are: Lemon Flavoured Herbal Tea with Honey, Orange and Mango Flavoured Herbal Tea and Pomegranate and Blueberry Flavoured Herbal Tea. Each variant contains brewed organic herbal tea (hibiscus, lemon balm and lemon myrtle, depending on the variant), organic fruit juice concentrates and each variant is sweetened with organic cane sugar.
Honest was launched in the US by Seth Goldman and his Yale School of Management professor, Barry Nalebuff. Seth and Barry were looking to fill a void in the beverage shelf with a flavourful but not-too-sweet drink they could enjoy on-the-go as part of an active and healthy lifestyle. They launched Honest from Seth’s kitchen in Bethesda, Maryland USA and after 10 years of impressive growth, the Coca-Cola Company invested 40% in Honest and acquired the company in 2011.
“This is one of those pinch-me moments,” said Honest Tea co-founder Seth Goldman. “When we started brewing tea in my kitchen, we always hoped we could help shift peoples’ diets toward organic, authentic beverage recipes that taste ‘Just a Tad Sweet’. We can’t wait to share our drinks with folks in the UK and are confident the Honest name and brand values will translate without the need of an interpreter,” he added.
Honest is made in the UK, and is certified organic by the Soil Association. The three variants will be available in 500ML recyclable packaging in selected retailers from August