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Chivas Regal The Icon

The Pinnacle of Luxury: Introducing Chivas Regal The Icon

By LLM Reporters on 8th March 2016

Chivas Regal, the world’s first luxury Scotch whisky, has launched the pinnacle of the Chivas Regal range – Chivas Regal The Icon, in the UK.

A new ultra prestige blended Scotch whisky, created with a blend of some of the rarest and oldest whiskies available to Chivas Regal, some from distilleries now lost forever, The Icon will be available in the UK to purchase from Harrods, Harrods.com and The Whisky Exchange at an RRP of £2,000 in March.

Born of craftsmanship

To taste Chivas Regal The Icon is to savour the finest craftsmanship that has gone into each and every bottle created, the embodiment of tradition married with the unparalleled expertise of Chivas Regal’s Master Blender Colin Scott. This ultra-prestige Scotch whisky is an exceptionally smooth blend of much sought after whiskies from more than 20 distilleries across Scotland, including rare whiskies from long-gone distilleries.

Chivas Regal The Icon is the perfect balance of old and new, with each whisky imparting its own unique characteristics. At its heart lie the rarest malts from Strathisla, the spiritual home of Chivas Regal, and the oldest continuously operating distillery in the Scottish Highlands. Accented with hand-selected single malts from Longmorn and Glen Keith, Chivas Regal The Icon is a bold, balanced and unforgettable blend specifically developed with discerning whisky connoisseurs in mind.

Chivas Regal The Icon
Chivas Regal The Icon has an RRP of £2,000

Each year, the Master Blender will produce a limited number of bottles of this luxurious Scotch whisky, making it a must have product for whisky adorers and collectors alike.

Handcrafted and exquisitely finished

Befitting of the luxury liquid within, each bottle of Chivas Regal The Icon is presented in a hand-blown crystal decanter created by expert craftsmen at Dartington Crystal. The glass is delicately etched and finished with precision crafted metalwork and presented in sublime green glassware in homage to the original green Chivas Regal bottle that captured the world’s attention in 1909. Adorned with a signature luckenbooth stopper, a traditional Celtic symbol of love, the distinctive bottle is certain to be adored by whisky enthusiasts across the UK.

Colin Scott, Chivas Regal’s Master Blender, said: “Chivas Regal The Icon is a truly exquisite blend – perfectly smooth with an intense concentration of sumptuous flavours that develop into an exceptionally long, lingering finish. I am exceptionally proud to launch this luxurious expression of the Chivas Regal house style in the UK. A unique taste of the past and a whisky destined for an iconic future.”

Tasting notes

A celebration of craftsmanship and excellence, Chivas Regal The Icon is Chivas Regal at its very best. With exceptional character and an incredibly long and luscious finish, rich notes of honey, vanilla and dark chocolate are balanced by subtle hazelnut influences from the cask, delivering a long and luxurious finish in the smooth Chivas house style.